WAGNERCHIC was in charge of post for a fashion editorial published in Contributor magazine as an homage to Rudi Gernreich’s unique heritage as a visionary fashion designer and to Gernreich’s claim to fame as a radical public figure.
His bold designs made him one of the most influential fashion designers of the 20th century. Several examples of his ideas include topless fashion, aka the monokini, the ‘total look’ or unisex fashion. They led to massive controversy in the 1960s which however also fueled his popularity.
Photographer David Spaeth revisited his photographic roots and photographed the concept of Stuttgart-based creative agency Atacama Intl. completely analogue. Post production and look development called for the long years of experience which Manuel Wagner from Wagnerchic brought to the table. The result is an avant-garde-esque spread which couldn’t be more multifaceted – just like the collection by fashion designer Rudi Gernreich.