Sven Laabs – PRODUCTION & LOCATION – teamed up with photographer duo HE & ME c/o SEVERIN WENDELER to realize the new 308 project for Peugeot in Hamburg. In charge was the agency CREAMTV PARIS with Creative Director Willam Blanc.
The exclusive new Peugeot 308 is launching this late summer 2021 with a fresh design and an intuitive i-Cockpit. As a world premier, it is showcasing the new PEUGEOT brand emblem, the timeless identity of the brand, which stands both for tradition and hyper-modernity. The emblem, with its contemporary style, proudly adorns the grill. The front underscores the innovations of the PEUGEOT 308, which bears the 308 monogram on its hood.
Sven LAABS started his business as a location scout service in the 1990s for several different photo & film productions. Following several photo production projects over the last fifteen years, he used his international network and experience to found his own company. Besides Germany and Europe, the focus is on countries throughout Scandinavia which have become his second home.