Fashion and beauty photographer Roger WEBER c/o SONJA HEINTSCHEL staged the latest jewelry collection from LOEV. The Swiss brand for sustainable jewelry with diamonds grown in the laboratory was launched in 2022. Lab-grown diamonds have the same structure and composition as their mined equivalents. Yet they have so much more to offer: complete certainty regarding their ethical origin and drastically reduced environmental impact. LOEV jewelry is handcrafted with 18-karat recycled gold and manufactured in Europe under the highest standards of craftsmanship.
Launched in 2022, LOEV is Switzerland’s foremost sustainable lab-grown diamond jewelry brand, creating fine jewelry for people who equally value design, quality and sustainability. Inspired by the glamour of vintage jewels and admiration for bolder silhouettes, LOEV’s house style explores past and present and enjoys challenging notions of femininity and masculinity in their unisex collections – a nod to modern icons of empowerment.
GoSee sonja-heintschel.com & loevjewelry.com