‘Defining Class. Since 1886.’- Moise YOUMBA c/o BOSCHTOBANRAP photographs MERCEDES-BENZ models for the generations to come…
True class never goes out of style… At MERCEDES-BENZ, the concept of class applies to more than one vehicle alone. Since 1886, the automaker has been consistently redefining its vision of the automobile – and, naturally, not only in terms of comfort, safety and technology.
For the project ‘Defining Class. Since 1886.’, Moise YOUMBA c/o BOSCHTOBANRAP photographed the most emblematic Mercedes-Benz vehicles that have defined class and shaped the marque to this day.
Mercedes-Benz has been defining and redefining vehicle standards since the invention of the automobile: “Countless iconic brands and design icons along with groundbreaking technological innovations are the hallmarks of a legacy marked by pioneering spirit throughout the evolution of the automobile. A prime example of which is the Concept CLA Class, the forerunner of an entirely new all-electric segment of entry-level vehicles at Mercedes-Benz. A pioneering vision of innovation, design, digital experience, efficiency, e-mobility – and class.”
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