'Drive the Style' Image Nation S.L. produces the TOYOTA STYLE SELECTION campaign with fashion photographer ESTHER HAASE and THE&PARTNERSHIP in Valencia
With Toyota’s latest “Drive the Style” campaign, THE&PARTNERSHIP sets the stage for the design of the new Toyota Style Selection. The unusual photographs were taken in April 2019 in Valencia together with fashion photographer ESTHER HAASE. She has already worked for Vogue, Vanity Fair or Elle, where she has influenced the high fashion area with her authentic & natural look. GoSee member IMAGE NATION was in charge of production.
“The Style Selection is our offer to a clientele who are environmentally aware but also very style and design oriented,” says Niels Klamma, Head of Marketing Communication at Toyota Germany. “T&P has created a visually very convincing campaign that more than meets the demands of our target group.” “Toyota stands for particularly outstanding quality and a sustainable hybrid drive but also the new design, e.g. that of the Corolla, is very impressive – which is why we chose to stage it in this way,” says Oliver Kapusta, Creative Director of the agency.
CREDITS
Client Toyota
Production Image Nation S.L. / JF Rioche
Advertising Agency The&Partnership
Location Spain
Photographer Esther Haase
About IMAGE NATION S.L.
We are Image Nation. Based in the land of ham, garlic, olive oil and sun, bringing to you french savoir faire, german reliability, mediterranean flair, british resolve and kiwi ingenuity we offer you photo and film production services managed by an international crew in Spain and Worldwide. We produce advertising campaigns in Argentina, Chile, France, Italy, Malaysia, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates, U.S.A, and where ever you want us to.
Image Nation offers a complete start-to-finish photo production service worldwide, working with the client from the beginning to provide consultation on matters such as location choice and campaign development.
Our team is expert in photo production for automotive photographers, and as car productions are some of the most demanding jobs in the business, essentially it means that we are prepared and equipped to meet the challenges of any kind of production, from fashion and sport to event management, publicity and filming.
Our full-service production includes own specialized facilities, detailed budgets, personalized estimates, customized billing, casting, locations scouting, permits & insurance, putting together a multilingual and multi-skilled crew, equipment rental, catering & craft service, travel management, production management & coordination, etc.
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