‘Inspired by the Future’ MERCEDES-BENZ x AVATAR - the Mercedes product campaign for the VISION AVTR concept car with images by MAGROUND
The collaboration between Mercedes-Benz and Avatar 2 showcases their shared commitment to sustainability and innovation.
“We are thrilled and honored to have been chosen as a partner for the Mercedes product campaign, collaborating with the highly anticipated movie, Avatar 2. We are proud to have our background images and HDR domes selected by the lead advertising agency Antoni for this exciting project.”
The Avatar franchise, known for its pioneering visual effects and eco-friendly topics, is a perfect fit for Mercedes-Benz, a company that is proud of innovation and sustainability.
The original brand campaign features the Mercedes-Benz Vision AVTR, a concept car that was inspired by the Avatar movie. It is powered by a battery made from compostable material, and it has no steering wheel, but instead uses a biometric connection between the car and driver. The VISION AVTR is an example of sustainable luxury in the area of design.
The main focus of the campaign is on the presentation of the progressive technology and sustainable features of the Vision AVTR. Mercedes-Benz created the marketing visuals for the latest product campaign with backgrounds from Maground. The results perfectly complement the look & feel of the film.
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