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03.07.2024  •  Transportation NEWS

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‘Take Me Somewhere’ – a stills and motion project with the BMW X5 in the lead role, captured by DANIEL HARTZ in New York City

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DANIEL HARTZ

Director: Daniel Hartz
DOP: Daniel Hartz
Post Production: GRIT HACKENBERG
Photographer: Daniel Hartz

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Photographer and Director DANIEL HARTZ realized a multimedia project with the BMW X5 in stills and motion – a featherlight story told against a unique backdrop the likes of which you will only find in Downtown New York City.

“It was important for me that the final motifs felt spontaneous. That gives the whole project a very nice charming and also credible look. Precise planning was essential too, but I deliberately decided to leave the ‘heavy artillery’ at home so I could work more on the spur of the moment – which, of course, is particularly fun in such a vibrant city like New York with locations unlike anyhere else.” Daniel Hartz tells us about his project.

On board once again with her team for post production, including retouch, editing and color grading, was Grit Hackenberg.
 
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