‘Visionaries of Change’ - the VW ID.7 GTX Tourer and VW ID.7 Tourer photographed by Tobias HABERMANN c/o NERGER M&O for adam&eve, DDB & Voltage Berlin
The ID.7 Tourer (blue vehicle) manufactured by VW is setting the bar in terms of electric mobility – combining elegance, comfort, and everyday practicality to utter perfection. All-electric and all-wheel-drive, the ID.7 GTX Tourer (red vehicle) takes it up several notches : pairing dynamic performance with stylish design, the vehicle delivers an equally avant-garde and sporty look & feel, according to VW. The two models were photographed by Tobias HABERMANN c/o NERGER M&O.
For the ‘Visionaries of Change’ campaign, the team first took it to Portugal, then to the regenerative organic farm Lindeborgs Eco Retreat in the Swedish town of Nyköping, and finally to Italy. Inspired by the scenery, they followed in the footsteps of fashion designer and sustainable fashion activist Ludovica Gualtieri, who perfectly embodies Volkswagen’s Way To Zero roadmap for effective climate protection.
“You can live your life because you have to, or you can live your life because you want to. In the last case choices matter. And it is all about how you choose to be,” says Ludovica Gualtieri.
Responsible on the agency side were Gustaf Haffling, Thomas Koch, Gil Voigt de Oliveira, Jens Mecking and Paul Knott from adam&eve DDB and Voltage Berlin. In charge of realizing the campaign from Volkswagen AG were Jan-Erik Franz, Hendrick Bonsack and Anne-Katrin Wodtke.
Production was in the hands of Film Deluxe Berlin, with post by Dock2Studios and Tobias Habermann in-house.
CREDITS
Client Volkswagen AG | Jan-Erik Franz, Hendrick Bonsack, Anne-Katrin Wodtke
Production Film Deluxe Berlin | Jürgen Krause, Karina Kirschner, Paul Labonté, Ivi Rangelov, Imri Kahn, Helen Caesar, Dennis Gadour
Advertising Agency adam&eve, ddb & Voltage Berlin | Gustaf Haffling, Thomas Koch, Gil Voigt de Oliveira, Jens Mecking, Paul Knott
Post Production POSTPRODUCTION Dock2studios | Stefan Lampe, @dock2studios THP* | Inhouse, @tobiashabermann
Styling Maurizio Gallicchio
Hair & Make-up Sara Marx
Photographer Tobias HABERMANN c/o NERGER M&O
About NERGER M&O
NERGER M&O was founded in 1998 by Claudia Nerger. We represent an eclectic group of highly unique, talented and creative photographers in photo and film for international, editorial and commercial work.
NERGER M&O loves to support clients and artists in their working process. We are focused on finding the finest creative ways for our artists, to take every opportunity and chance of new adventures. NERGER publishes magazine 10, created by Gudberg Nerger.
GoSee : nergermao.com
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