‘Visionaries of Change’ - the VW ID.7 GTX Tourer and VW ID.7 Tourer photographed by Tobias HABERMANN c/o NERGER M&O for adam&eve, DDB & Voltage Berlin
The ID.7 Tourer (blue vehicle) manufactured by VW is setting the bar in terms of electric mobility – combining elegance, comfort, and everyday practicality to utter perfection. All-electric and all-wheel-drive, the ID.7 GTX Tourer (red vehicle) takes it up several notches : pairing dynamic performance with stylish design, the vehicle delivers an equally avant-garde and sporty look & feel, according to VW. The two models were photographed by Tobias HABERMANN c/o NERGER M&O.
For the ‘Visionaries of Change’ campaign, the team first took it to Portugal, then to the regenerative organic farm Lindeborgs Eco Retreat in the Swedish town of Nyköping, and finally to Italy. Inspired by the scenery, they followed in the footsteps of fashion designer and sustainable fashion activist Ludovica Gualtieri, who perfectly embodies Volkswagen’s Way To Zero roadmap for effective climate protection.
“You can live your life because you have to, or you can live your life because you want to. In the last case choices matter. And it is all about how you choose to be,” says Ludovica Gualtieri.
Responsible on the agency side were Gustaf Haffling, Thomas Koch, Gil Voigt de Oliveira, Jens Mecking and Paul Knott from adam&eve DDB and Voltage Berlin. In charge of realizing the campaign from Volkswagen AG were Jan-Erik Franz, Hendrick Bonsack and Anne-Katrin Wodtke.
Production was in the hands of Film Deluxe Berlin, with post by Dock2Studios and Tobias Habermann in-house.
GoSee : nergermao.com
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