13.05.2024  •  Transportation NEWS

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ANKE LUCKMANN on E-Fire ! The campaign for JULIUS BAER PRIVATE BANKING with Formula E pilots Lucas de Grassi, Pascal Wehrlein and António Félix da Costa on GoSee

Portrait & transportation photographer Anke Luckmann had the honor of accompanying three famous Formula E pilots behind the scenes during her campaign shoot – for which Lucas de Grassi, Pascal Wehrlein and António Félix da Costa granted Anke a glimpse at their technical prowess. The result is a series of 15 candid, authentic moments amid the highly focused, intensive preparation for the race.

Anke’s intuition, honed through years of experience, enabled her, upon aptly assessing the situation, to capture these moments up-close among the busy engineers of the TAG Heuer Porsche Team. Four campaign motifs can now be seen exclusively at Formula E races – and here on GoSee, we have the previously unreleased series from the pits.

For a decade now, JULIUS BAER has been committed to e-mobility : “The forward-thinking, innovative approach of Formula E resonates deeply with our corporate values. Considering the impact that our actions today will have on the next generation is central to both organizations. By partnering with Formula E, as well as the TAG HEUER Porsche Formula E Team, we want to support the transition towards electric mobility as a viable and sustainable alternative to existing technologies.”

Client: Julius Baer / Formula E
Agency: ZUM GOLDENEN HIRSCHEN
Creative Team: Dirk Weiskopf / Christian Mai
Art Buying/ Producer: Anke Laudien
Production: Falca
Post Production: Jenny Cremer
Testimonials: Lucas Di Grassi
Pascal Wehrlein - TAG Heuer Porsche Formula E
António Félix da Costa - TAG Heuer Porsche Formula E
 
GoSee : ankeluckmann.com

 
Featuring: Falca+1
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
Anke Luckmann & Julius Bär

Anke Luckmann & Julius Bär

 
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