BAM photographs the global launch campaign for the new all-electric MAZDA 6e for Scholz & Friends in Spain
With concentrated energy, aesthetic sensitivity, and a clear focus on premium presentation, BAM aka Ben & Martin – the Cologne-based powerhouse for transportation and lifestyle – photographically staged the brand-new, all-electric Mazda 6e. The campaign was commissioned by Scholz & Friends, under the creative direction of André Huber and Tilo Richter, together with Kerstin Mende, Head of Art Buying, and Julia Brand.
The highlight of the production: Japanese chief designer Yoshito Iwauchi, who traveled from Japan especially to oversee the creative process on-site in Spain. The result is an atmospheric, high-quality look that underscores the premium character of the new Mazda 6e – an electric driving experience characterized by Japanese craftsmanship and a clear design language.
The international production was overseen by Andreas Hoffmann, CEO of Peak Productions, in collaboration with the Spanish service partner Saltamontes. Nadine Thoma was on set for hair and makeup, and Natalie Schneider c/o LigaWest handled styling.
The look development and post-production were carried out in close collaboration between the creative team from Scholz & Friends, BAM, and Peter Ruebenian of Digitales Leben.
CREDITS
Client MAZDA
Production Peak Productions
Advertising Agency Scholz & Friends
Creative Director Tilo Richter
Art Buyer Kerstin Mende
Producer Andreas Hoffmann @ PEAK
Post Production Digitales Leben
Visual Effects Prima Media
Styling Natalie Schneider c/o Ligawest
Hair & Make-up Nadine Thoma c/o Nina Klein
Photographer BAM
CREATIVE DIRECTOR André Huber
SERVICE PRODUCTION Saltamones
ACCOUNT Julia Brand
FEATURING: Kerstin MendePeak Productions+1
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.
GoSee : benandmartin.com
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