Lars BORGES c/o EMEIS DEUBEL photographed the campaign for the new BMW 4 Series. The photos were shot in parallel to a film which was produced by Tony Petersen Film in South Africa.
“BMW is embracing a more authentic and genuine style of photography, free of posed and staged shots, to capture real moments – fond memories as they are created with the car. Making Lars Borges, of course, the perfect choice to capture the campaign images for the new BMW 4 Series. Flexible and agile as always, Lars moved from set to set to produce an extensive series capturing in-between moments that tell a story as only he can,” says EMEIS DEUBEL.
GoSee : emeisdeubel.com