Citroën Ami 2024 with new color and more equipment - MARC AND DAVID photograph the Citroën AMI PEPS campaign
Original, playful, cheeky and above all practical: Citroën has just celebrated the fourth anniversary of the AMI at the 2024 Paris Motor Show. The launch campaign for the new Citroën AMI PEPS has just been photographed by MARC AND DAVID on the streets of the big city, the natural habitat of our little friend.
The advantages of the AMI at a glance: it is affordable and innovative, can be driven from the age of 14 in some countries, does not require a driver's license (in Germany, the AM category license is required from the age of 15), is safe, protected from the weather, suitable for 2 people and easy to handle. With a speed of up to 45 km/h and a range of 75 km1, it largely covers the needs of micromobility. It can also be charged at a normal socket. 'The Ami Peps plays with the look of a small sports runabout that easily weaves its way through traffic and features special stickers, a rear spoiler and hubcaps in a floral design with white decor. These high-contrast design elements are complemented by bright colors such as the energetic Infrared Red and a vibrant yellow. The interior of the My Ami Peps features an extensive range of standard equipment to make everyday life easier, including functional accessories such as the smartphone clip, door nets with orange trim, a center divider net, a yellow bag hook and three orange storage compartments for the dashboard. For infotainment, it offers the “My Ami Play” interface, which transforms the smartphone into an infotainment system with quick access to navigation, music, radio or calls. All these functions are controlled via the Citroën Switch button on the steering wheel, so that the driver can concentrate fully on the road and drive in complete peace and safety,' we quote STELLANTIS
No wonder the little friend has already made 65,000 enthusiastic new friends in the last four years.
Marc and David is the joint trademark of the photographer duo Marc Hofmann and David Kretschmer. They met in 2013 and have been working for international agencies, magazines and clients all over the world ever since.
GoSee : marc-and-david.com
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