CLAUDIA BITZER : KY&BA realizes CGI project in Thailand with the LOTUS ELETRE – the duality of raw untamed nature and this luxurious Hyper SUV
French photographer duo KY&BA took it to Thailand for their latest CGI project with the new LOTUS ELETRE. They set out to stage an exhilarating duality – raw, untamed nature paired with the luxurious Hyper SUV complete with racecar DNA.
The backplates were captured on the island of Koh Tao, and with a little help from GoSee Members FIXIP (post production) and MAGROUND (domes), KY&BA put together this project with the latest Lotus SUV. The result is the distinct fresh ambiance you’d expect from an automotive shoot.
“Generating new domes to match the Thai environment did pose a major challenge but wasn’t an issue in the end – collaborating with MAGROUND to create dynamic, impactful images using virtual rigs to ensure natural motion. The car’s striking bright-yellow finish made for a beautiful contrast against the unique backdrops, giving the campaign its alluring look & feel. Brought to life in close collaboration between FIXIP, KY&BA, and MAGROUND, the technically demanding and creatively rewarding project blends CGI with exotic environments for stunning visuals.” FIXIP.
The LOTUS ELETRE evolves classic Lotus design language with pioneering active aerodynamics and breakthrough driving technology. Tactile instruments, a dimmable panoramic sunroof, and smart ambient lighting make for a luxurious in-car experience.
GoSee : claudiabitzer.de
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