At MERCEDES-BENZ you will find 'digital extras' for remote, navigation, charging, GUARD 360° and entertainment. They are either included in your package when you buy your new car - or you can easily purchase them later via the me Store.
To promote the smart service, JONATHAN SCHULE photographed the campaign shown here on behalf of the agency Philipp und Keuntje.
An important theme of the campaign isthat this is not just a gimmick but actively supports you, for example, in maintaining your vehicle. Classic refueling, electric charging stations, maintenance, .... all of this is increasingly digitally networked and elegantly controlled via your cell phone.
The production was organized and implemented in close cooperation with SEVERIN WENDELER.
CREDITS
Production Severin Wendeler
Advertising Agency Philipp und Keuntje GmbH
Photographer Jonathan Schule c/o Severin Wendeler
About JONATHAN SCHULE
Jonathan is a young talented Photographer & Director who is focused on Transportation, CGI, People and Landscapes. He studied Photo-Design in Germany and graduated with honor in 2008. After 6 years of beeing a freelance assistent for some well-known Photographers, he started his own buisness in 2014. Born in Schwäbisch-Hall in 1986, Jonathan currently lives in Stuttgart and is working worldwide.
GoSee : jonathanschule.com