Ding Yi individualizes the PORSCHE Taycan Turbo S with a work of art - photos by Simon PUSCHMANN c/o UPFRONT for Saatchi & Saatchi China
For more than 30 years, Chinese artist Ding Yi has been drawing one motif : crosses. His pictures are hanging in museums, galleries, and in the homes of private collectors – and one will soon be driving the streets of Shanghai. Created as part of PORSCHE’s special wish program is an inspiring vehicle based on the Taycan Turbo S. Both on the exterior body and the interior of the sport sedan are excerpts from Ding Yi’s ‘Appearance of Crosses 2022-2’.
Simon PUSCHMANN c/o UPFRONT photographed a blue stand-in car; the exact same model as the actual art car in a set designed by him. The set was built and the pictures were taken in a studio in Shanghai. His colleague Richard Monning later shot the actual art car in Stuttgart and transferred the design elements (the crosses by artist Ding Yi) and the wheels to his car. He was also in charge of post production and finalized his set using CGI.
Ding Yio, born in 1962 in Shanghai, is one of the leading abstract artists of our times. Since 1988, Ding Yi has been using the visual symbols x and + in his paintings. Over the past 30 years, he has experimented with several forms of expression. Ding Yi has reflected on urbanisation with concrete art and attempted to express more emotions from a macro perspective. Ding Yi’s works are purchased by renowned museums such as the Centre Pompidou (Paris), the M+ Museum (Hong Kong) or the British Museum (London) (source: Porsche).
Client: Porsche (China) Motors Limited, agency: Saatchi & Saatchi China, production: MotoProduction China, photography and set design: Simon Puschmann, additional photography, CGI and post production: Richard Monning
GoSee : upfront.de
CREDITS
Production MotoProduction
Advertising Agency Saatchi & Saatchi China
Post Production Richard Monning
Set Design Simon Puschmann c/o Upfront Photo & Film GmbH
Photographer Simon Puschmann c/o Upfront Photo & Film GmbH
Add. Photography Richard Monning
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
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