FRITHJOF OHM INCL. PRETZSCH – on a trip to the United Arab Emirates with the new AUDI models Q8 & SQ8 for the agency Ogilvy
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Architecture in the United Arab Emirates (UAE) is marked by a blend of traditional Islamic elements and innovative modern designs. Among the most significant characteristics are patterns, calligraphy, domes, arches, inner courtyards for natural ventilation, sunshades, and fountains of all kinds.
For the client AUDI and the agency Ogilvy, FRITHJOF OHM INCL. PRETZSCH took a trip to the UAE to stage the new AUDI models Q8 and SQ8 against the backdrop of spectacular architecture.
“Today, we’re happy to present the second and final part of this extensive production for Audi’s luxury SUV range with the models Q8 and SQ8 – which we shot in the United Arab Emirates in collaboration with our fellow creatives from Ogilvy Advertising and impeccable production support from Magnet Connect in Dubai.” FRITHJOF OHM INCL. PRETZSCH, transportation photographers.
CREDITS
DOP Lenny Leuchtenmüller, DropImages
Client Audi AG
Production Magnet Connect Dubai
Advertising Agency Ogilvy
Creative Director Anna Berlin
Art Director Elisabeth Miller
Art Buyer Susanne Kastner
Producer Matthias Pretzsch
Editing TREY Studio, Max Buchheim
Post Production zerone
Styling Jacqueline Ziesmer
Hair & Make-up Sophie Leach
Photographer Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
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