FRITHJOF OHM INCL. PRETZSCH photograph the new PORSCHE TAYCAN SPORT TURISMO models for Grabarz & Partner in Amsterdam
Frithjof Ohm incl. Pretzsch photographed the urban premium electric car lifestyle story with models and hero cars presented here for the agency Grabarz & Partner in Amsterdam.
The best moments in sport are the seconds after the runner’s high sets in – when our souls are in perfect balance. With the new PORSCHE TAYCAN SPORT TURISMO models, you can experience this feeling every day, according to Porsche.
Frithjof Ohm incl. Pretzsch have been around since 2012 – the symbiotic partnership between a photographer and a producer, or also a generalized specialist and a specialized generalist : “We create powerful imagery by channeling the raw energy of artistic talent and creative requirements via an effective and reliable production workflow.”
Creative Director was Ralf Nolting, and art direction came from Melanie Landwehr.
GoSee : frithjofohm.com
CREDITS
Client Porsche AG
Production C Productions + Matthias Pretzsch
Advertising Agency Grabarz & Partner
Creative Director Ralf Nolting
Art Director Melanie Landwehr
Post Production Dock2Studios GmbH
Casting Matthias Pretzsch
Photographer Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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