FRITHJOF OHM INCL. PRETZSCH produced motifs and moving images for the AUDI models Q7 and SQ7. “Our client Audi sent us on a 6-week journey once again, during which we shot more than 150 images and social media reels both on location and in outdoor studios – to produce the full range of artwork for the international communication of the new Audi Q7 and Q8 series. Destinations included the United Arab Emirates as well as northern and southern Spain.
Here on GoSee, the photo & film duo presents us a selection from the first part, the ‘Spanish’ job, with fresh new photos for the luxurious and versatile Q7 and SQ7 models recently launched. The creative agency for the project was Ogilvy. The second part with the final material for the Audi Q8 and SQ8 is coming soon.
CREDITS
DOP Lenny Leuchtenmüller, DropImages
Client Audi AG
Production Image Nation S.L.
Advertising Agency Ogilvy
Creative Director Anna Berlin
Art Director Elisabeth Miller
Art Buyer Susanne Kastner
Producer Matthias Pretzsch
Editing TREY Studio, Max Buchheim
Post Production zerone
Styling Jacqueline Ziesmer
Hair & Make-up Juan Cansado
Photographer Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com