14.06.2023  •  Transportation NEWS

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FRITHJOF OHM INCL. PRETZSCH realize the campaign for the new VOLKSWAGEN ID.7 and DDB Voltage in Cape Town

FRITHJOF OHM incl. PRETZSCH presents the VOLKSWAGEN ID.7 campaign on GoSee. Combining an extensive range, quick charging, generous space and intuitive operation, the new all-electric ID.7 sedan redefines the performance of electric mobility in Volkswagen’s new premium standard.

“This wonderful project took us back to Cape Town again. In collaboration with the lovely people from Volkswagen and Team Voltage, we had the opportunity to capture the international campaign artwork for the all-new premium electric model ID.7 and help to create the updated visual language for Volkswagen’s brand and product communication.”

From DDB Voltage, Creative Director Bruno Damiao and AD Lizzie Miller were in charge of creation (post: Dock2Studios GmbH, styling: Lyal Seba, hair & makeup: Tasha McDonald, local production: Cape Town Productions, agency producer: Alexander Seib).

Among the highlights of the model are its electric panoramic sunroof: smart glass with a heavenly view. The large glass surface is not only an eye-catcher, it can be controlled with ease with a swipe of the hand over a functional surface in the headliner or via voice control, and adjusted to be either transparent or opaque. Additional wellness programs can be activated while driving or charging.

GoSee frithjofohm.com

 
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