GENESIS G70 & G80 campaign - photographed by HE&ME for Innocean
HE&ME photographed the campaign for the GENESIS G70 and G80 on commission for Innocean in Los Angeles – marked by a playful approach with colorful accents.
HE&ME on the campaign : “We shot this project with vivid colors on flat surfaces in understated architectural settings. For the Genesis G70, the outfit of the model echoes the finish of the car.
For the Genesis G80, the vehicle is accentuated by the color of the architectural backdrop as well as reflections in tones of ocher. Finally, we had another shoot in LA with wonderful weather and extraordinary people to work with. What an experience. Will definitely be coming back to the City of Angels. Any time."
He&Me met in 2003 as assistants while visiting the world-famous town of Friedrichshafen in Southern Germany – and thought it could hardly get any better. Several years later, Tom and Yona are still working together as HEckl and MEnnemann - combining their passion and talents quite successfully for brands such as AUDI, BMW, Toyota, Genesis, Honda, Volkswagen, Mercedes-Benz, Lexus, Bose, Corvette, Mini, Cadillac, Porsche, Hyundai, Peugeot, Renault, Ford, Nissan, Mazda, Scion… just to name a few.
CREDITS
Client Genesis
Production JB5
Advertising Agency Innocean
Creative Director David Mesfin
Art Buyer Melanie Tongas
Producer John Babor
Post Production TREY
Styling Yael Gitai
Hair & Make-up Lucy Crawford
Photographer He & Me / Yona Heckl & Tom Mennemann
PRODUCT EXPERT Tai Ferrer
ACCOUNT DIRECTOR Marco König
ACCOUNT MANAGER Christine Philips
About HE & ME
After we met in 2003 as assistants on a trip in the world-famous Friedrichshafen in southern Germany, we thought it can hardly get any better. Isn‘t there a line in a song, if you make it there you´ll make it anywhere. We probably thought so and from then on we drove and flew together to all the big and small Friedrichshafens on our beautiful planet as a team.
A few years, photos, weddings, kids and good experiences (and yeah, also grey hairs) later, Tom and Yona still enjoy touring together as HEckl and MEnnemann, trying to combine their passions and talents.
CELL +49.173.63 66 630
ME@HE-AND-ME.COM
YONA HECKL
CELL +49.173.376 65 86
HE@HE-AND-ME.COM
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BEAM PHOTOGRAPHY PARIS
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Jade Occhipinti
jade@beamphotography.fr
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B&A | NEW YORK
Kathryn Tyrrel O´Connor
+1(917)975-7439
Kat@ba-reps.com
B&A LONDON
Sam Summerskill
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sam@ba-reps.com
WWW.BA-REPS.COM
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