JEFF LUDES stages the aerodynamic electric sedan HYUNDAI IONIQ 6 for the Los Angeles Auto Show in photos and film
CREDITS / DETAILS / VIDEO EMBED LINK
JEFF LUDES presents his new project for HYUNDAI’s latest electric vehicle, the IONIQ 6. “The shoot was coordinated with the official unveiling of the model at the Los Angeles Auto Show; not only with still images, but also a video that played for the crowd, both live and online. Los Angeles also served as the backdrop for the shoot, with locations ranging from skyscrapers to coastal vistas all within a tight radius during the 6-day shoot,” Jeff tells GoSee.
“One day was devoted to the video shoot, and with a ton of shots to get done, the team was split into several units for efficiency. An arm-car unit covered driving shots, and a drone unit did their thing, all while the main unit shot everything else.” After the photos and videos were a wrap, Jeff closely collaborated with the creative agencies and Mainworks for post production.
The graceful streamliner design of the IONIQ 6 highlights the dynamic efficiency, and its sophisticated high-tech features turn every journey into a relaxing pleasure: A new form of sustainable mobility, says Hyundai.
GoSee jeffludes.com
CREDITS
DOP Chad Huff
Production Gravy
Advertising Agency Innocean
Creative Director Pat Zimmerman
Art Buyer Chrissy Borgada-Liuzzi
Producer John Noonan
Post Production Mainworks
Styling Lauren Campanile
Hair & Make-up Evy Power
Photographer Jeff Ludes
ACD, Video John Tucios
Sr Content Creator Brandon Boerner
ACD, Copywriter Brad Beerbohm
About JEFF LUDES
About Jeff
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
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