MATTHEW JONES photographs the FORD PUMA campaign ‘Room for everything you love’ for BBDO Germany in Barcelona
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MATTHEW JONES was commissioned by BBDO Germany with the stills of the campaign for the new FORD PUMA, which we can now present you on GoSee. Creative responsibility was in the hands of Creative Director Pedro Americo and Art Director Vito La Brocca, with art buying taken care of by Betty Zschirnt.
Vito La Brocca tells GoSee : “BBDO Germany’s 2022 campaign for the Ford Puma was kicked-off across different countries in Europe, showing how this edgy and adaptable mini-SUV has room for everything you love. All stills were shot in Barcelona through the lenses of Matthew Jones, whose particular approach and aesthetics were the perfect fit for the campaign’s concept.”
Matthew Jones : “Without further ado (and continued chip and supply chain shortages) comes the long-awaited release of my most memorable production of 2021 – The Ford Puma. Captured in Barcelona under the creative guidance of the stellar team at BBDO DE and with world-class production by Sonda, the project took place on three days of shooting, exploring a vibrant color palette while showcasing the Ford Puma’s all-new MegaBox design and the space it provides for digital, print and OOH, no matter the activity.
Working closely with the talented team from Recom’s Berlin office, we settled on a sun-drenched palette and applied a true analog look and feel to the campaign’s final assets, pulled directly from 35mm files captured on Kodak 200 Gold throughout the production. Please enjoy. And to all reading from the BBDO team, I can’t wait to do it again.”
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