31.05.2022  •  Transportation NEWS

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MATTHEW JONES photographs the new luxury crossover INFINITI QX55 for PUBLICIS – ‘Define Your Own Luxury’

Embracing the claim ‘Define Your Own Luxury’, the Nissan premium subsidiary INFINITI presents the new eye-catching Coupé QX55. The Publicis Group commissioned MATTHEW JONES to realize the motifs of the crossover model in the luxury segment.

“Last April, I had the pleasure of working once again with the all-star team from the Publicis Group to realize the print, digital and OOH asset collections for the 22/23 Infiniti lineup.

The first installment of which was the all-new Infiniti QX55 – a platform that is bold in shadows, comfortable in the spotlight and commands attention. To accurately depict the creative’s theme of a ‘Dark Horse’, we decided to shoot in the iconic Alameda Tunnel of Los Angeles, allowing us to focus on composing the subjects within true, black shadows contrasted against blooming, architectural highlights.

Through the use of 35mm film, prime lensing and slow shutter speeds, we created a final result that not only showcases the QX55 in its natural habitat but exudes the sophistication the Infiniti name demands.”

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

MATTHEW JONES captures the new INFINITI QX55 for PUBLICIS Group.

 
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