MAZDA CX 5 ‘SOUL OF A ROADSTER’ Europe-wide launch campaign, photographed by Jan van ENDERT c/o NERGER M&O for VMLY&R Vienna in Croatia
Mazda Motor Europe and VMLY&R Vienna show what the 2022 Mazda CX-5 is made of in the Europe-wide launch campaign: “The Soul of a Roadster”. Jan van ENDERT c/o NERGER M&O photographed the vehicle in Croatia for the campaign, with post taken care of by GoSee Member STEFAN EISELE. Production: IAM Image.
“Our target audience needs a car with enough space but doesn’t want to do without driving pleasure. That makes this SUV with the soul of a roadster just what they’re looking for. And a perfect emotional translation of the USPs of the Mazda CX-5,” Alexander Hofmann, ECD VMLY&R Vienna, tells us about the campaign.
“The SUV segment is one of the most competitive in the car industry, with numerous strong competitors. But with the 2022 Mazda CX-5, we have something to offer that’s unique : an SUV with the soul of a roadster,” says Dino Damiano, Senior Manager Marketing Assets at Mazda Motor Europe.
Responsible from the client were Kirsty Plaistowe, Matthias Kasperek, Carolin Hintz (Brand Communications) as well as Gustave Djon Toug, Luciana Silvares and Raphael Lesbats (Brand Style). Responsible at VMLY&R Vienna : Alexander Hofmann (Exec. CD), CD Julian Fölser, AD Roland Radschopf and Marin Zumbulev (Client Business Director).
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