09.09.2024  •  Transportation NEWS

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Polestar - an innovative CGI & AI production by Simon PUSCHMANN c/o UPFRONT

Simon PUSCHMANN c/o UPFRONT photographed a Polestar in the studio using the Gybow system. The backplates were created by Christian Cordova Bueno in Midjourney.

Simon: “The car was shot in a plain, dark studio using the Gybow system. The backplates were created entirely in Midjourney by Mr. Christian Cordova Bueno. The talent was created and styled by yours truly using Midjourney. Mr. Cordova Bueno also created 360-degree spheres from his backplates that we were able to use in the Gybow system to create the correct reflections of the environment (that never actually existed). Smoke and mirrors. And AI.”
 
CREDITS
Post Production     Christian Cordova Bueno
Photographer     Simon Puschmann c/o UPFRONT Photo & Film GmbH

 
UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

 
UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

 
UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

 
UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

 
UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

 
UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

UPFRONT PHOTO & FILM GMBH: Polestar by Simon Puschmann

 



About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de


GoSee : upfront.de

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