Power meets elegance : DANIEL HARTZ presents the LAMBORGHINI URUS S against an urban backdrop
The LAMBORGHINI Urus S continues to raise the bar in the successful model range. With 666 PS (460 kW), it is among the most powerful SUVs in its class. Its striking design with a tapered hood, sleek rear profile and dynamic lines reflects the signature Lamborghini DNA – inspiring the Centro Stile Lamborghini design forge to create new innovations again and again.
Daniel tells GoSee about the project: “The challenge was finding a location to match the characteristics of the vehicle. I wanted the Urus to command attention at all times, regardless of how much of the vehicle is in the various formats. Which is why I searched for architecture that was reserved yet memorable. The building chosen, with its understated facade and still three-dimensional effect due to its protrusions and recesses, has an equally emphatic and commanding sculptural presence – making it the ideal partner to stage this powerful bull.”
Alongside classic photography, the mixed-media project also comprises animations for social media. The elaborate post-production was in the hands of the creative team led by Grit Hackenberg.
GoSee : danielhartz.com
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