Director: Alex Rank
Production: SVEN LAABS Production & Location
Styling: Adelaida Cue Bär
Photographer: Alex Rank
The virtual vision has now become a tangible reality with the MINI VISION URBANAUT. Finally a camper van that doesn’t look like our parents designed it. Maximum fun for four passengers on the smallest possible footprint. The Mini Urbanaut wasn’t designed to be only a car, but also a party lounge. In the urban jungle, the compact 4.46-meter van seems almost tiny. Director and photographer Alex Rank staged the vehicle, and SVEN LAABS was in charge of production and found the perfect locations in and around Munich (model: Aminata S, styling: Adelaida Cue Bär).
With the presentation of the MINI Vision Urbanaut virtual vision vehicle in November 2020, the MINI brand revealed an all-new interpretation of mobility through an innovative vision of space. And now the BMW Group is enabling audiences to engage with the spatial concept and sustainable materials in a physical model of the vehicle.