DURAVIT ‘Upgrade Your Everyday’ campaign by Director Kai-Uwe Gundlach for Scholz & Friends, produced by NU PROJECTS

NU PROJECTS with Producer Hannes Deter was in charge of production for the DURAVIT campaign with Director KAI-UWE GUNDLACH for Scholz & Friends – positioning DURAVIT as an emotional brand with design ambition and embracing the claim ‘Upgrade Your Everyday’. The campaign is based on aestheticizing everyday moments which in turn sharpens the eye for discovering the little things that make life special – from swimming to simply cutting flowers, according to the agency.

Alongside brand values such as excellence, responsibility and well-being, design also plays a key role for the products of Duravit. The creative guiding principle of the campaign thus focuses on the everyday moments of life, which may even grant us a glimpse at beauty where we least expect it if seen from the right perspective.

Philipp Weber, Creative Director Scholz & Friends Berlin: “Good design proves its value in everyday life. With the new campaign, Duravit invites us to discover the beauty in the little moments of life.”

CREDITS
Client Duravit Upgrade Your Everyday
Director Kai-Uwe Gundlach
DOP Frederick Gomoll
Production Nu Projects / Hannes Deter
Advertising Agency Scholz & Friends Berlin
Creative Director Philipp Weber / Scholz & Friends Berlin
Art Buyer Kerstin Mende
Editing Uli Witt
Post Production Cobblestone Film Production
Visual Effects Ben Erdenberger
Sound Design Hello Robin
Styling Irina Skladkowski
Hair & Makeup Rebecca J. Herrmann
 
03.07.2024 show complete article

The authentic feel of rain… DORNBRACHT commercials with DOP Joel Vila for Meiré und Meiré, produced by NU PROJECTS

DORNBRACHT stands for constantly rethinking living spaces with path-breaking designs. Over the past few decades, the brand has contributed in many different ways to changing the perception of the bathroom and kitchen as places of living culture. Meiré und Meiré have supported this evolution as a global lead agency since the early 1990s. DOP Joel Vila realized two commercials (VFX: Rasmus Walter), produced by NU PROJECTS.
 
03.07.2024 show complete article

‘ASTRA HELLES – Got a problem with it?’ – Sven Jacobsen photographs the campaign for the cheeky beer from Hamburg, produced by NU PROJECTS

German beer brand ASTRA belongs to the Holsten Brewery, which in turn is a subsidiary of Danish brewery Carlsberg. It’s famous for its witty ads – or, as Astra would put it: cheeky visuals that kinda come with the neighborhood.

The latest campaign was photographed by SVEN JACOBSEN for the agency Philipp und Keuntje. It was produced by Hamburg-based production company NU PROJECTS.

The campaign advertises the beer type Astra Helles. Or as Astra calls it : “ASTRA’s little freedom: milder, than the neighborhood will stand for. This golden-yellow wonder goes with: Elbe Beach, almost Fridays, and all the little freedoms found in the St. Pauli district. Shamelessly mild with 5.1% alcohol. Got a problem with it?”

Nu projects is a photo production company that specializes in realizing photo shoots and organizing them from A to Z : “Our team of skilled professionals is dedicated to making sure your production is flawless down to the very last detail – from location scouting to casting, scheduling, and communication with everyone involved.”


CREDITS
Client - Astra / Carlsberg
Photographer - Sven Jacobsen
Agent - Bransch / Jochen Hoops
Agency - Philipp und Keuntje
Head of Art Buying - Karen Schwarzer
Post Production - PuK Studios
Styling - Tina Bornmann
H&M - Nino Allegro
Model - Cecil Arp and others
Modeling Agency - Misfit Models Germany / Wondercast
Production - Nu Projects
 
19.06.2024 show complete article