News // 9 News by Marlene Ohlsson agency
Today we're sending you a newsletter preview of the upcoming UPDATE 25. For many of you, the UPDATE SALON is a day packed with conversations, impressions, inspiration,... accompanied by goodies, giveaways, postcards, snacks, and the occasional glass of champagne or coffee.
What seems so easy requires a lot of organization in advance. You have to find a date, secure exhibitors, inspire creatives, and continuously coordinate with the venue. Interviews are conducted, visitors are accredited, exhibitor requests are recorded, and so on... anyone who has ever organized an event knows what we're talking about.
We're all the more pleased by the overwhelming positive feedback, especially in these turbulent and challenging times. Listing all the people and agencies we're looking forward to seeing would be beyond the scope here. That's why we're featuring some examples of visitors and exhibitors in our UPDATE SPECIAL to give you a feel for our favorite event.
We'll see you on May 16th in Berlin! If you'd like to get accredited spontaneously, click on the link.
GoSee : gosee.news/register/update + UPDATE.Salon
24.04.2025
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With the Ligurian coast as the backdrop and the picturesque streets of Genoa as inspiration, 70SEVEN realized a production in Italy for the tt.bagatt Spring-Summer 2025 campaign that perfectly captures the Mediterranean spirit of the collection. Between historic architecture, the shimmering sea, and Genoa's winding alleys, a visual story full of elegance, lightness, and summer energy emerged.
"With our production expertise and a keen eye for detail, we ensured that every shot reflected Genoa's unique charm. From selecting the perfect locations to seamlessly coordinating all processes, our team worked with the utmost diligence to bring the creative vision to life." Afshin Robert Shahinniya, Founder & CEO of 70SEVEN.
The city's vibrant atmosphere runs like a thread through the campaign and is reflected in the collection's color palette and flowing silhouettes. The production celebrates summer in its most beautiful form – modern, sophisticated, and with an unmistakable Italian signature that perfectly showcases the tt.bagatt vision.
TT. BAGATT is a brand of AstorMueller AG, one of Europe's leading shoe manufacturers with offices in Switzerland, Romania, and India, and boasts over 90 years of tradition and strong expertise in shoe manufacturing.
03.04.2025
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Patrick Houi photographed for HANRO on the beach in St Peter-Ording, just outside Hamburg. The campaign was produced by SPEEDBALL PRODUCTIONS. Both the Hanro Basic Collection and the Hanro Icon Looks were photographed in timeless black and white.
HANRO has been producing high-quality underwear, nightwear and loungewear for 140 years. Since it was founded in 1884 by Albert HANdschin and Carl ROnus in Liestal, Switzerland, the company has stood for luxurious understatement, the highest quality and timeless style. In 1991, the Austrian Huber Group took over the company.
GoSee : hanro.com
17.02.2025
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