The RAY-BAN CTX Collection campaign highlights innovation and new materials. The collection was developed by the Ray-Ban Innovation Lab.

The photographer for the futuristic-looking campaign was Omid Aghdami. Among others, male model Filip Gasiewicz was in front of his camera. The creative team at ONE HUNDRED BERLIN was responsible for post-production.

The CTX, or Innovation Lab, series utilizes special metal blends for its futuristic design. CTX (Copper-Titanium) is an alloy made from 95% recycled material, making it extremely lightweight, durable, and hypoallergenic (nickel-free).

The advertising agency behind the Ray-Ban CTX Collection (2026) is Milan-based Olympìque. They were responsible for both the creative direction and production. Filippo Vezzali was the Executive Creative Director, Fedra Malara the Global Senior Art Director & Creative Director, and Fran Mng and Chiara Chiarinskij were Art Directors.

The campaign was produced under the direction of EssilorLuxottica (Ray-Ban's parent company), with A$AP Rocky serving as the first official Creative Director for Ray-Ban Studios since 2025, shaping the brand's overall vision.

The Ray-Ban Innovation Lab is a specialized research and design division within Ray-Ban, focused on developing cutting-edge materials and technologies for eyewear. It was officially launched in 2024 alongside the first smart glasses, in collaboration with Meta. The Lab serves as a creative hub for exploring the boundaries of design and functionality.

GoSee : ray-ban.com


TEAM
Photographed by @omidaghd
Produced by @olympique_production for @rayban
Executive Creative Director @filippovezzali
Global Senior Art Director & Creative Director @fedramalara
Art Director @fran.mng @chiarinskji
Executive Producer Client @laura_laurina
Coordinator @problemesdeprincesse
Styling by @benedettabaruffi
Hair by @pierpaololaihair via @julianwatsonagencymilan @julianwatsonagency
Hair assistant @manuel_sunda & @gs__hairstylist
Make Up by @vanessa.icareg via @blendmanagement
Model @f.gasiewicz
Light tech @delfobardellibotarelli
Digital @___diamantha
Finishing by @onehundredberlin

 
20.04.2026 show complete article

For a TUSH editorial, OMID AGHDAMI created a striking visual series - strong in aesthetics, rich in concept. The post-production was handled by the team at ONE HUNDRED BERLIN, who skillfully refined and enhanced the photographer’s distinct visual language.

Based between Hamburg and Milan, the photographer and filmmaker is known for his unmistakable style, which often explores themes of alienation. Growing up as the child of immigrant parents in a conservative small town in Germany, he developed an outsider’s perspective early on—a viewpoint that continues to inform his work: detached, observant, and deeply attuned to collective dynamics and subtle emotional undercurrents.

 
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