News // 29 News by One Hundred Berlin
Foundation, Mascara, Concealer, Lipstick … Looks a lot like you can buy happiness after all. The multitalented SERGE LUTENS is synonymous with imagination, beauty, individuality, … lived & breathed to the fullest in fashion, fragrances, and naturally, makeup.
For SERGE LUTENS, director Betina DU TOIT c/o LGA MGMT shot the spot presented here. Post production was in the hands of ONE HUNDRED BERLIN.
On his website, we read how Serge Lutens got into the makeup business : “In 1967, Christian Dior, who was preparing to launch its makeup line, called upon him. For the House of Dior, he would create colors, styles and images. Finally, his vision was unified through photography. In the early 1970s, the famous Editor-in-Chief of US Vogue, Diana Vreeland, was unstinting in her enthusiasm : “Serge Lutens, Revolution of Makeup!” His success was resounding. Serge Lutens became the symbol of the very freedom created through makeup, for an entire new generation. In 1974, mirroring his taste for films and the legendary actresses in them, he made a short with the title ‘Les Stars.’ During this period, he traveled widely, exploring Morocco and later Japan. These two countries, with their rich and yet so different cultures, came together in him and confirmed his way of seeing and feeling.”
Serge Lutens, who was born in the French city of Lille in 1942 and has lived in Morocco for more than 40 years, has long become a living brand himself. In 2007, he received the ‘Commander of the Order of Arts and Letters’ award before initiating the Serge Lutens Foundation in 2014. Its headquarters are in the very house purchased by Serge in 1974, nestled in the historical heart of the Medina in Marrakech. With more than 3,000 square meters of space, it is today a vibrant testimony to an artist who has broken norms his entire life and is not the type to ever rest on his laurels.
GoSee : sergelutens.com & onehundredberlin.com
Director : Betina Du Toit
DOP : Wouter Du Toit
1st Assist. Camera : Alexis Gouverneur
2nd Assist. Camera : Christelle Ferreira Da Silva
Makeup Artist : Masae Ito - Angelo @M+A
Hair Stylist : Christophe Pastel - Anaïs @M+A Melvyn
Manicurist : Renaud Lesly @Noob
Stylist : Alessia Ubbidini Lesly @Noob
Set Design : Tristan Tilagone
Model : Angelika @Next Management
Magic Finishing : One Hundred Berlin
13.12.2023 show complete article
Danish costume jewelry company PANDORA was founded in 1982 in Copenhagen by goldsmith Per Enevoldsen and his wife Winnie.
The 10-sec film presented here was shot by Immo Fuchs, and on the job for editing and post were the beauty specialists from ONE HUNDRED BERLIN. Creative responsibility was in the hands of the agency Nut + Bolt.
Pandora products are available in more than 100 countries today. In 2018, 13,200 of the around 24,030 employees worldwide worked at the company’s factory in Thailand. Of utmost importance to Pandora is the sustainability of their jewelry : To this end, the complete range will be produced solely with recycled precious metals by 2025
GoSee : pandora.net & onehundredberlin.com
CREATIVE: NUT + BOLT
PHOTOGRAPHER: Immo Fuchs @ Anyday MGMT
LIGHT: Maximilian Mouson
DIGITAL OPERATOR/DIT: Uli Kaufmann
DOP: Boy Behnke
1ST AC: Nino Halm
STYLING: Camille Franke & Antonio Chiocca
MAKEUP: Andrea Young
PRODUCER: Kristina Tulinius
PRODUCTION: Jonas Stenzel
Editing and Post Production: One Hundred Berlin
13.12.2023 show complete article
The French manufacturer of high fashion items made from cashmere, ÉRIC BOMPARD SA, has been helmed by Barbara Werschine as CEO since 2020. A former computer technician, Éric Bompard founded the company in 1984 after traveling to Asia where he encountered cashmere weaving for the first time.
The new F/W 23/24 campaign for the luxury label was photographed by Edgar Berg, and it was post-produced by the fashion and beauty specialists from ONE HUNDRED BERLIN.
In 2018, Xavier Marie, founder of Maisons du Monde, acquired the label together with Apax Partners and BPI France. Personally, Barbara Werschine has plenty of experience in the development of brands in the luxury goods market to show for. The former Vice President of Zadig & Voltaire, has worked previously for the houses Louis Vuitton, Celine and Hermès.
“Bompard pullovers are designed in France and manufactured in Inner Mongolia, where the goats are raised under ideal climatic conditions similar to their natural habitat to ensure the incomparable quality of the fibers of their fleece. Our goal is the 100% certification and transparency of our production process by 2025. This includes providing detailed information on our supply chain. Also by that time, we aim to reduce our carbon footprint by favoring transport by ship over air freight. We have also initiated a Made in France production process and are active in the area of social reintegration through our partnership with Les Résilientes x Emmaüs Alternatives, to promote upcycling and the circular economy.” Éric Bompard.
Today, the cashmere label has more than 65 sales outlets in six European countries – the majority of which are in France. The CEO of Eric Bompard wants to expand the network of the brand internationally, with a particular focus on London and Scandinavia.
GoSee : eric-bompard.com & onehundredberlin.com
06.11.2023 show complete article