For the Black Week 2024 campaign of BEST SECRET, fashion photographer Per APPELGREN embraced a combination of drama and movement. The campaign showcases curated collections from international fashion brands, using dynamic imagery to highlight the unique atmosphere of Black Week. Through the skillful use of light, perspectives, and motion, Per creates a visual narrative that emphasizes the luxury of the featured fashion.

The visual execution of the campaign demonstrates how fashion and movement harmonize, presenting the aesthetics of the collections in a fresh, modern context.

CREDITS
Photographer: Per Appelgren c/o BOSCHtoBANRAP
Models: Katya, Andreas, Samba, Anna
Production: WOLKN Productions
Hair & make-up: Denise Grundmann c/o ArtNest
Styling: Marcello Bona c/o ArtNest
1st Light-Op: Liam Mulligan
2nd Light-Op: Joe Smith
Digi-Op: Michael Peterson c/o Nitty Gritty Berlin
Hair & make-up assistance: Lisa Breitfeld
Styling assistance: Ferran Anhof
Retouch: Bird Imaging
Moving image: Mette Nordvig
Shot at Oat Milk Studios Berlin
 
07.12.2024 show complete article

CREDITS
Client Prada Beauty
Photographer Per Appelgren c/o BOSCHtoBANRAP
Production Prodigious Paris
Advertising Agency Publicis Luxe
Styling Tara Ziegfeld
Hair& Deki Kazue
Makeup Rafael Pita
 
04.12.2024 show complete article

Every year again - PER APPELGREN photographed NYC Traffic Madness for the Vogue Czech December 2024 issue. His editorial 'Walk! Don't Walk' lives from the playful and artificial combination of fashion, authentic props, miniature models and festive anticipation of Christmas - including phone terror, critical glances and various stop signs - which are of course completely ignored by your loved ones smiling indulgently. Oh this anticipation!

Time to amp up your best city girl looks: fancy trench meets oversized boots. Add fake nails deluxe and red stockings on fake fur and don't forget XXL hair .... no question, the first round goes to you!

Vogue CS is published by V24 Media, based in Prague, in partnership with Conde Nast International. The Czech-Slovak edition of Vogue is the 24th in the world, the first issue was published in August 2018.

Models Lando and Mouna were styled by Amber Aste, makeup Björn Mohamadmoesman and hair Bianca van Zwieten.


CREDITS
Photographer: Per Appelgren
Art Director: Amber Aste
Set styling: Gini Grotenboer c/o AMOY Group
Styling: Amber Aste
Make-up: Björn Mohamadmoesman
Hair: Bianca van Zwieten
Nails: Ellen van Berkel
Post Production: DTOUCH Creative
Models: Lando c/o The Movement Models & Mouna c/o Tigers
Light by Jan Nelemans & Leon de Haas
Styling assistant Brit Maas
Hair assistant Wiardi Koopmeiners
Social ny Kim de Hoop
Studio: Tungsten Studio
27.11.2024 show complete article