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Peter Schreiber Photodesign

Advertising · Fashion · Sports
München, Cape Town
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news Join the iKAMPER Glam Nation - PETER SCHREIBER photographs and films the GENESIS Black Edition X iKAMPER campaign

Shooting this kind of a road movie with the new GENESIS Black Edition in Croatia this summer was quite challenging, as we are told by director PETER SCHREIBER. But you know what they say : All that counts is the result – and this one’s definitely a must-see !

“The new trend of combining a luxury SUV, like the Genesis GV70, with the glamping lifestyle of iKamper roof-top tents gave us, and the creative team, a lot to talk about and play with…” says Peter Schreiber, director & photographer.

The luxury automobile brand Genesis is a subsidiary of the South Korean conglomerate Hyundai and was founded in 2015. The Genesis GV70 is the second SUV after the larger GV80 and is manufactured only in Ulsan, South Korea.

iKamper, founded by Soon Park, is a multinational brand with customers meanwhile in more than 40 countries : “Diversity and inclusion are at the heart of our values. We’re committed to learning and growing as a company and as individuals. We provide a healthy work-life balance for...

19.12.2023 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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