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News // 16 News by Protokoll.Group

featured by WILDFOX RUNNING :

David Daub photographs the MINI Paul Smith Edition 2025 - British icons reinterpreted

For the MINI Paul Smith Edition 2025, photographer David Daub brings together two British design icons: MINI and Paul Smith. The result is a reduced and graphically refined visual world positioned between fashion, design and automotive imagery.

The new MINI Paul Smith Edition reinterprets the MINI Cooper family through the unmistakable signature of the British designer - defined by distinctive color palettes, characteristic stripes and handwritten details. At the center are individuality, optimism and the idea of a fresh start every day.

The edition is presented in Paul Smith’s curated finishes Inspired White, Statement Grey and Midnight Black, complemented by exclusive exterior details and a unique roof design.

David Daub stages the special edition with clean visual composition, controlled lighting moods and a refined sense for surface, color and proportion - somewhere between British coolness, studio aesthetics and contemporary car design.

 
21.05.2026 show complete article

 

featured by Matthew Jones :

TRD Heritage Parts Catalog - A personal, cinematic study of Toyota Performance through analog film by photographer MATTHEW JONES

"As everything speeds up, I decided to slow down." - Matthew Jones, Transportation Photographer.

Here we present his TRD Heritage Parts Catalog – a personal project by Matthew Jones, shot entirely in-camera on 120mm film, without any subsequent digital manipulation or special effects in post-production.

"I was driven by the desire to reconnect with photography as a craft. A return to the images that first drew me into automotive photography nearly 20 years ago. Shot across a studio, a track in northern Alabama, and my own carport, every frame was built as practically as possible—removing elements, reworking angles, and even setting the car in motion while stationary to capture what would otherwise be impossible in-camera," we quote Matthew Jones.

The Atlanta- and Los Angeles-based automotive photographer created this series as an homage to the tuning culture of the late 1990s and early 2000s. The images are characterized by a cinematic, high-contrast look that often combines dark shadows with vibrant highlights. He was inspired to create this independent work by an original Toyota Altezza brochure from 1999.

The transportation specialist explains: "While curating and designing the final output, I came across a 1999 Toyota Altezza brochure with a small line in Japanese. The translation: 'Altezza. Photography has never been this enjoyable.' 27 years later, I think that still holds true. Please enjoy."

 
07.05.2026 show complete article

 

featured by Lunik :

LUNIK produces the employer branding campaign “Challengers Wanted” for SUNRISE, the spot for you on gosee.news

Telecommunications provider Sunrise is launching its new employer branding campaign "Challengers Wanted," developed by Sir Mary in Zurich. The message: They're looking for people who challenge structures and take responsibility.

Photographer and DOP Tian STÖHR c/o UPFRONT implemented the concept in the LED Cave Berlin – including specially developed AI-generated backgrounds. The result is a visually striking campaign that positions Sunrise as a future-oriented employer.

The campaign was produced by LUNIK, and the PROTOKOLL GROUP handled creative retouching.

"The job market is competitive, and it's a challenge for many companies to attract the best talent long-term," says Paul Hammelmann, Head of Talent Attraction at Sunrise.

The campaign encompasses digital channels, social media, and internal measures for existing employees. It is complemented by a content series with blog posts and videos that provide authentic insights into everyday work at Sunrise.


TEAM
DOP     TIAN Stöhr c/o UPFRONT Photo & Film GmbH
Production     Lunik
Advertising Agency     Sir Mary
Creative Director     Adrian Merz, Katrin Espelage
Art Director     Torben Cording
Copywriter     Michael Messer
Post Production     Protokoll.Group
Styling     Paul Maximilian Schlosser
Hair & Make-up     Julia Barde



 
21.08.2025 show complete article