PUNCTUM IMAGES has been working with ŠKODA AUTO on the 'Packshot Generator' project since 2021. Originally developed to quickly and easily create TV packshots for international markets based on specific car models, configurations and environments, the tool has since evolved into something much more comprehensive.

Today, the tool can create personalized content for any media format. With Punctum's streamlined workflow, powered by real-time rendering in the Unreal Engine and an online ordering platform, content for markets can be created in just a few clicks, whether TV packshot videos, high-resolution still images or digital content for online platforms are required.

Punctum Images is creative studio focused on creating high-end computer generated imagery : "We want to give our clients endless creative options and outstanding image quality in the same time. Therefore we create our images in computers but with traditional photography rules about light, composition or perspective in mind. Our team of enthusiastic professionals with strong 3D and photography background is always ready to bring any visual idea to life with the help of the latest technologies."

Their international working experience ensures great comprehension of any project no matter the scale. They are always keen to join the client’s team from the very beginning of each production process to help optimize the project workflow and guarantee the best possible results. The studio itself is based in Prague and they are always ready to join the production at any location worldwide.
 
12.11.2024 show complete article

With the Vagabond, FORTIS WATCHES redefines what a luxury watch can offer, combining unparalleled durability with sophisticated design for the modern adventurer. PUNCTUM IMAGES handled the FULL-CGI video for the launch of this chronometer.

'We produced a full CGI video for FORTIS, a traditional Swiss watchmaking brand, to launch their new VAGABOND model. The design features a striking large GMT ring crafted from 18k white gold, symbolizing that, for modern nomads, home is the most precious destination. Set in a surreal world where time plays the central role, the concept and execution were fully handled by our creative team.' PUNCTUM IMAGES

The watch is powered by a chronometer-certified automatic movement from the renowned Kenissi workshop and, with a water resistance of up to 200 meters, the Vagabond is ready for the next underwater adventure, available for € 6,800 via fortis-swiss.com.

PUNCTUM IMAGES is a creative studio focused on creating high-end computer-generated imagery. The studio aims to provide clients with endless creative options while delivering outstanding image quality. To achieve this, they create images using computer technology, all while adhering to traditional photography rules regarding light, composition, and perspective.

Their team consists of enthusiastic professionals with a strong background in 3D and photography, coupled with a relentless passion for bringing any visual idea to life using the latest technologies.
With extensive international experience, Punctum Images ensures a comprehensive understanding of projects, regardless of scale. They are eager to join the client's team from the very beginning of each production process to help optimize workflow and guarantee the best possible results. The studio is based in Prague and is always ready to collaborate on productions at any location worldwide.
 
17.10.2024 show complete article

PUNCTUM IMAGES is a global content production studio with a completely digital workflow – focused on creating CGI visuals for the automotive industry. The studio, headquartered in Prague, creates bespoke digital worlds, in which each shot – from landscape to the tiniest detail – is entirely computer generated, while applying the rules of traditional photography with regard to light, composition or perspective. With a combination of precision CGI and the efficient use of AI, Punctum delivers pixel-perfect results.

Among their latest work is an impressive CGI project for the MERCEDES MAYBACH S, realized completely in a digital environment: “Step into the future of luxury, where every detail – down to the last pixel – is created in CGI. The Mercedes-Maybach S brought to life in a full-CGI playground.”

“Every little detail in our images, including trees, landscapes in the background, water, the sky or even people, is computer generated and can be fully customized to fit the needs of our clients. Key members of our studio team are CD Jakub Vlček and Tomáš Nádr, CEO and Co-founder,” says Jakub Vlček, CEO & Co-founder of Punctum Images.
 
12.09.2024 show complete article