News // 62 News by RECOM GmbH & Co. KG
Photographer Tim Adorf c/o CLAUDIA BITZER drew inspiration for his project from Miami’s bodybuilding culture of the 90s. ‘Sup Jorden’ is a colorful mix of automotive and still life CGI with fashion photography and graphic design. RECOM was in charge of post production (styling: Stephanie Wüstemann, graphic design: Maison CC, creative direction: recom berlin).
“Turbo-Dial us on our Motorola Micro-Tac and let us take you back to Miami’s South Beach in the mid 1990s. Photographer Tim Adorf was inspired by the look of the local bodybuilding culture of that time, to create this wildly inventive series that combines automotive and still life CGI with fashion photography and a dash of graphic design, resulting in an atmospheric slice of 90s Miami life. You can almost smell the CK One…
Adorf found his own personal Muscle Beach in a tiled carport in Barcelona, the perfect setting for the eye-popping physique of model Uri Garcia. The freedom of CGI meant that they could choose one of the most iconic cars of that era, the Lamborghini Diablo. It was a perfect fit for this series! The CGI team made the dream real in a very 1990s shade of metallic purple.
RECOM came up with simplified and stylish angle suggestions and rough crop tests of the larger shots, slowly adding variants to the series. Stylist Stephanie Wüstemann sourced a state-of-the-art (in 1997) Motorola mobile phone, which RECOM then modeled in CGI. Using the same angles for the car shots and the phone, the team brought the series together.
Based on the original manual, Maison CC worked on the design – their laser focus on the mood of advertisement product shots of the time made the 1990s aesthetics as tight as purple spandex! Dreamboat posters and ripped out magazine advert pages add to the vintage character.
Finally, the post artists of RECOM BERLIN pumped up the grade and buffed the series to perfection. Enjoy the ride, with a suitably rad soundtrack for your DiscMan provided here…Yellow sport earphones mandatory.” Open Spotify…
11.04.2022 show complete article
MATTHEW JONES was commissioned by BBDO Germany with the stills of the campaign for the new FORD PUMA, which we can now present you on GoSee. Creative responsibility was in the hands of Creative Director Pedro Americo and Art Director Vito La Brocca, with art buying taken care of by Betty Zschirnt.
Vito La Brocca tells GoSee : “BBDO Germany’s 2022 campaign for the Ford Puma was kicked-off across different countries in Europe, showing how this edgy and adaptable mini-SUV has room for everything you love. All stills were shot in Barcelona through the lenses of Matthew Jones, whose particular approach and aesthetics were the perfect fit for the campaign’s concept.”
Matthew Jones : “Without further ado (and continued chip and supply chain shortages) comes the long-awaited release of my most memorable production of 2021 – The Ford Puma. Captured in Barcelona under the creative guidance of the stellar team at BBDO DE and with world-class production by Sonda, the project took place on three days of shooting, exploring a vibrant color palette while showcasing the Ford Puma’s all-new MegaBox design and the space it provides for digital, print and OOH, no matter the activity.
Working closely with the talented team from Recom’s Berlin office, we settled on a sun-drenched palette and applied a true analog look and feel to the campaign’s final assets, pulled directly from 35mm files captured on Kodak 200 Gold throughout the production. Please enjoy. And to all reading from the BBDO team, I can’t wait to do it again.”
06.04.2022 show complete article
Up until now, VANGUARD Asset Management has not been very active in Germany. Now the American company is kicking off an advertising strategy with a campaign developed by Philipp und Keuntje. The 360-degree campaign with the claim ‘Achieve More Together’ is centered around the dreams of various protagonists that come true with a Vanguard investment. Tobias SCHULT c/o EMEIS DEUBEL accompanied the TVC and photographed the stills for Philipp und Keuntje. RECOM took care of post.
23.03.2022 show complete article