News // 11 News by Ruben Riermeier

featured by JULIA WALDMANN : KÄRCHER celebrates the lovebirds, the couldn’t-care-lessers, the mic droppers … with the new spot by director Ruben RIERMEIER c/o JULIA WALDMANN – and meet Julia in person on both days at UPDATE-24-BERLIN

‘You do you.’ And the autonomous KÄRCHER vacuum cleaner ‘brings back the WOW for you’. Director Ruben RIERMEIER c/o JULIA WALDMANN is to thank for the extremely entertaining and vivid spot for the KÄRCHER robot vacuum.

KÄRCHER commissioned photographer and director Ruben RIERMEIER c/o JULIA WALDMANN once again with directing and photographing for a global campaign.

This time, it was all about the company’s RCF product. The RCF 3 robot mop is based on Kärcher’s tried-and-tested roller technology, enabling it especially to clean hard floors more efficiently. It is equipped with carpet detection – which makes it suitable for all households.

And meet Hamburg-based agent JULIA WALDMANN – an exhibitor on both days – at UPDATE-24-BERLIN.

GoSee : kaercher.comjuliawaldmann.com
18.01.2024 show complete article


featured by JULIA WALDMANN : GRAU (formerly TOBIAS GRAU) designs light objects - the campaign for the new brand name and the relaunch of the FALLING lamp by Ruben RIERMEIER c/o JULIA WALDMANN (photo & film)

Now with the new gender-neutral brand name GRAU, plus a relaunch of the FALLING lamp. The campaign FALLING (2nd generation) ‘Light Drops of the Sun’ was realized in stills and videos by photographer and director Ruben RIERMEIER c/o JULIA WALDMANN.

The high-end lamp brand TOBIAS GRAU stands for the utmost light quality in artistic forms and repeatedly sets inspiring new lighting trends. Tobias Grau founded his eponymous brand in Hamburg in 1986, after working as a freelance designer specialized in interior design. In the mid-1980s, halogen light sources first came onto the market and Tobias Grau quickly recognized the new lighting design possibilities. With the next leap in technical innovation, the introduction of LEDs, Tobias Grau launched FALLING and FALLING IN LOVE. These lights mark another step towards radical minimalism and contemporary holistic design.

GoSee juliawaldmann.com & grau.art
16.11.2022 show complete article

 

featured by JULIA WALDMANN : #CreateAsYouAre! HANSGROHE’s new brand campaign celebrates the colorful diversity of the family - people & lifestyle motifs by Ruben RIERMEIER c/o JULIA WALDMANN for RAPP

With the B2C campaign #CreateAsYouAre, hansgrohe is celebrating the personalities of its customers – as well as their diverse ways of life. With the slogan ‘Design follows just one principle – you.’, hansgrohe is praising the joy of individual design and the diverse family constellations that make customers all over the world happy. After all, there are more and more same-sex couples, more single parents, patchwork families, and marriages with double-income and no kids. Ruben RIERMEIER c/o JULIA WALDMANN photographed the print motifs.

With #CreateAsYouAre, the premium brand from southern Germany is addressing people who fall through the cracks in classic, often traditionally oriented advertising. “The new #CreateAsYouAre campaign puts diversity and designing an individual lifestyle front and center in the bathroom. For a bathroom design as colorful as life itself,” says Marc André Palm, Head of Global Brand Marketing at hansgrohe (via ARGE).

The lead campaign, with a simultaneous launch in almost 40 countries, is the largest international marketing campaign to date by HANSGROHE. With the aim of highlighting the importance of diversity and multifaceted variety and thus strengthening the reorientation of the brand, it comprises activation of target groups at the POS in addition to trailers and photographic material. The 360-degree campaign was conceived and realized in cooperation with digital agency TLGG and its sister RAPP Berlin.
14.06.2021 show complete article