Sandro BAEBLER c/o SEVERIN WENDELER photographed the eye-catching motifs of the new WELLA System Professional campaign. System Professional uses cutting-edge science to bring you the best in transformative hair care. In front of his camera stood models Natsuko Natsuyama, Carmen Bründler and Brazilian beauty Laís Felisardo.

(Head of Hair: @rachelbredy Hair: @alextahir Head of Make-up: @peterschell_beauty Make-up: @patrickkaestli Styling: @philippjunker Styling Assistant: @frau_stube Set/Props: @monicagilfordstyle Light Assistant: @chris_daeppen Light Assistant: #AlessandroFischer Digital Operator: @micheledifede Agency: @select.world Production: @all_in_production_)

In 1974, a group of hair-obsessed Wella scientists dedicated themselves to revolutionizing hair care as we know it. Their discovery? Your hair contains a unique profile of lipids that determine its elasticity, fibre health and responsiveness. Thus, System Professional was born – the first coded, modular system of...