News // 6 News by Sandro Baebler

featured by Severin Wendeler : ‘Come Outside.’ spot for Swiss outdoor label 46 NORD – Director Sandro BAEBLER c/o SEVERIN WENDELER for OCHSNER SPORT

46 NORD is a nod to the geographical location of Switzerland at 47° 00’ N and 8° 00’ E. With its 46 NORD brand, OCHSNER SPORT offers you everything you need for your outdoor experience – no matter the season.

The ‘Come Outside.’ spot for 46 NORD was filmed by Director Sandro BAEBLER c/o SEVERIN WENDELER.

With its more than 80 stores, Ochsner Sport is the largest sports retailer in Switzerland. The range includes sneakers, sportswear and sports equipment from a wide variety of brands – including its own brands such as 46 Nord or Powerzone. The company has its headquarters in Dietikon and around 1600 employees across Switzerland. Ochsner Sport is among the 500 largest companies in Switzerland.

Ochsner was founded in 1928 by Gottfried Ochsner as Volks-Schuhhaus Ochsner. His son Max Ochsner later took the helm and started the OCHSNER SPORT division in 1961. In 1992, Ochsner Holding was acquired by the DEICHMANN Group.

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02.07.2024 show complete article


featured by Severin Wendeler : ‘RHYTHM IS A DANCER’ - dancers of Ballet Zurich present statement leather pieces from accessory label YVY staged by Sandro BAEBLER c/o SEVERIN WENDELER

Accessory label YVY and photographer/director Sandro BAEBLER c/o SEVERIN WENDLER teamed up with five talented dancers from Ballet Zurich to create sensual images in motion along with a fascinating film, capturing the beauty and grace of the artists. The dancers seemingly melt into one wearing a selection of the core collection from YVY. The project can be seen in the new book ‘TIME’.

“We are thrilled to launch our new book ‘TIME’ and are honored to work with such amazing artists, musicians, dancers and photographers,” says Yvonne Reichmuth, founder, Creative Director and CEO of YVY. The extravagant corsages, harnesses and leather accessories not only have great success to show for at home, pieces from the YVY label are also worn by Hollywood stars the likes Monica Bellucci and celebrities such as Madonna and Lady Gaga. Like earlier books, the proceeds are donated to the ‘FIZ Advocacy and Support for Migrant Women and Victims of Trafficking’.

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21.03.2023 show complete article


featured by Severin Wendeler : « La peur est un outil, une super alarme. » – Extreme Kayaking World Champion NOURIA NEWMAN for RED BULLETIN – Portraits by Sandro BAEBLER c/o SEVERIN WENDELER

French slalom canoeist Nouria Newman competed internationally from 2007 to 2015. She won two medals at the ICF Canoe Slalom World Championship, Gold in 2014 and Silver in 2013. She has remained true to the canoeing sport – but you might say that her tours are becoming more and more unusual each time.

Sandro BAEBLER c/o SEVERIN WENDELER photographed the one and only Nouria Newman for RED BULLETIN.

Nouria Newman gained fame thanks to her solo kayak expedition in 2018 which was sponsored by Red Bull. She paddled down the Tsarap - Zanskar - Indus River in seven days, covering a total distance of 375 kilometers. According to her, she is very lucky to still be alive after getting caught on a rock along the way. She made a thirteen-minute video of the trip which can be seen on YouTube. She was also the first woman to ride down a 100-foot waterfall.

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06.04.2022 show complete article