Unlock more entertainment - Felix Aliberti photographs the BMW Connected Drive campaign
BMW ConnectedDrive is BMW's digital system that connects vehicles to the outside world via a built-in SIM card. It bundles services, apps, and driver assistance systems for enhanced comfort, safety, and entertainment. Key features include real-time traffic data, remote control via the My BMW App, the Digital Key, and the Connected Package Professional.
The current BMW ConnectedDrive campaign was photographed by Felix Aliberti.
The campaign promotes the option of flexibly equipping the vehicle with new entertainment features even after purchase. It is aimed at customers who want to use their car as a digital living space – whether for music while driving or for gaming and video during breaks.
BMW ConnectedDrive Services form the basis and are often included as standard equipment, while extended services can be booked via the ConnectedDrive Store. While iDrive describes the physical operating concept (screens, controller, voice control), ConnectedDrive represents the underlying digital... more
CREDITS
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Client BMW
Production Monks / Supercine
Advertising Agency Monks
Creative Director Mario Zaradic, Moe Qubia
Post Production Jenny Cremer
Styling Ingo Nahrwold
Hair & Make-up Suzana Santalab
Photographer Felix Aliberti c/o Severin Wendeler
SOURCE : Severin Wendeler Creative Lab GmbH
