SCHAH photographed the image campaign for the trendy yoga label HEY HONEY. The lifestyle brand, dedicated to creating technically innovative, fashion-forward apparel for the modern yogini, was founded in 2015 by sisters and yoga enthusiasts Janka Oeljeschlager and Imke Johnston.

The trio was complete when Tomma Oeljeschlager joined the Hey Honey team in 2017. With a small but growing team based in Hamburg, Hey Honey is a collective of creative minds and big hearts, which is also the recipe for success: “At Hey Honey, we believe in a holistic approach, not only in yoga and how we integrate it into our daily lives but also in our family business and the styles we design. We aim to create sportswear that’s wearable 24/7.”

All styles of yoga and activewear by the label HEY HONEY are designed with plenty of love and passion in Hamburg and produced sustainably and fairly in Europe.

Hey Honey is GOTS-certified. This means a high level of sustainability and ethical practices within a fully transparent textile supply chain, encompassing everything from fair working conditions to sustainable production practices that minimize water and energy consumption, as well as the use of textiles containing at least 70% organic natural fibers.
28.10.2024 show complete article

SCHAH photographed the image campaign for yoga label HEY HONEY. The lifestyle brand, dedicated to creating technically innovative, fashion-forward apparel for the modern yogini, was founded in 2015 by sisters and yoga enthusiasts Janka Oeljeschlager and Imke Johnston.

The trio was complete when Tomma Oeljeschlager joined the Hey Honey team in 2017. With its small but growing team based in Hamburg, Hey Honey is a collective of creative minds with big hearts.

We gladly quote : “Hey Honey was founded upon the ethos of creating sustainably-minded fashion – because as we all know, making new fashion is not sustainable at all. But from the beginning, our focus has been on pushing boundaries in this fast-moving industry. Finding the balance between style, the highest quality and sustainability is what keeps us moving forward and pursuing new ideas. For us, the use of quality products made by ethical manufacturers is a very serious matter, and we strive to meet to the highest of standards. The companies we work with are friends with whom we share a personal connection as well as the same ethical standards and views with regard to quality.

All Hey Honey styles are designed with durability in mind. Our styles will take you from the studio to the street and everywhere in between. Crafted by exceptionally skilled artisans using the finest quality materials – our styles are designed to last."

GoSee : hey-honey.com
 
23.09.2024 show complete article

“We took a glamorous vintage Dolce & Gabbana dress and shot these summer photos,” says beauty and fashion photographer SCHAH, who staged the spread with Juliet Searle in front of his lens.

In the impressive Holiday collection, two worlds are fused into one unique and extraordinary story: that of Dolce & Gabbana and the great stars of Hollywood’s Golden Age – recognized and admired for their wonderful dresses and extraordinarily glamorous looks.
 
28.08.2024 show complete article