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 JAMES F. COTON & HOCHKANT FILM FOR PORSCHE MACAN //  KEEP YOUR ESSENCE
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"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.

 JAMES F. COTON & HOCHKANT FILM FOR PORSCHE MACAN //  KEEP YOUR ESSENCE
show info
Transportation

"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.

 JAMES F. COTON & HOCHKANT FILM FOR PORSCHE MACAN //  KEEP YOUR ESSENCE
show info
Transportation

"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.

 JAMES F. COTON & HOCHKANT FILM FOR PORSCHE MACAN //  KEEP YOUR ESSENCE
show info
Transportation

"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.

show info
Transportation

"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.