Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Kala: the pursuit of artistry The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra. Filmed in a vintage performing arts theater, the Tilfi Kala campaign follows a drama troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Aamod: A Vedic Resonance of Joy Derived from the ancient and rich tapestry of the Sanskrit language, the name "Aamod" (आमोद)translates to "pleasure" or "delight" . Aamod stands as a testament to joy and pleasure. Its linguistic roots trace back to the verb 'mod', which translates to 'rejoice' or 'be glad'. When prefixed with 'aa', it intensifies the essence, suggesting a deeper, profound pleasure or delight. Sanskrit literature, particularly in the Vedic context, is a treasure trove of wisdom, rituals, and hymns. The emotion encapsulated by "Aamod" finds its resonance in various hymns and verses, celebrating nature's bounty, the rhythm of life, and the divine's blessings. . # Bridal and occasion wear form anavila! Over the years, as we evolve, seeking new challenges and canvases for our creativity. The realm of couture, with its emphasis on one of a kind handcrafted pieces, offers us the platform to explore and push our design boundaries into newer areas. Aamod champions the return to authenticity and quiet luxury, drawing inspiration from the well of sacred wisdom that arose form the Vedas. Aamod - the Vedic resonance of joy, is intimate and personal wherein the wearer- the bride has to rise from her own inner sanctum of beauty and pleasure.
Celebrating women today and everyday: stepping in the forefront, creating new identities and shedding past moulds. Aamod celebrates the feminine in each one of us fierce and gentle at the same time.
BRICK WORKERS, INDIA. Debt bondage can trap entire families for generations. Brick kiln owners lend workers a small sum of money for an emergency like a funeral or medical problem, charging exorbitant interest rates, and when the workers cannot pay it back, they are forced to work off their debt as slaves — and the debt can be passed on to their children.
Solar Powered Shower. At the Charan slum settlement, children enjoy a morning shower, something never afforded to them before, which gives them a clean start to the day and some relief from India’s often debilitating heat. The solar powered shower facility was a gift from the Tong-Len Charitable Trust in Dharamsala, India. The shower facility offers them a new world of wonderment, since before most of these children could only bath in a local stream and only when their other duties allowed them to.
Sound Designer & Composer: Tuomas Soppela VFX: Alexey Sichkar CGI: Brink Helsinki Producer: Juho Harjula