Directed by ENREST DESUMBILA, SAUVAGE.TV/ Client RIYAH SEASON/ Chairman of GEA H.E TURKI ALALSHIKH/ Agency BIG TIME CREATIVE SHOP/ Production and Post production SAUVAGE.TV/ DP DANIEL ARANYÓ/ Production MONTSE URNIZA, PABLO GERSCHUNI/ Production Designer ANTONI CASTELLS/ Casting LA SANTA CASTING/ Colorist XAVI SANTOLAYA/ Makeup & Hair artist ANA LOZANO/ Stylist CAROLINA GALIANA/ Post Production JOHN PRIETO, REBECCA JOHNSON, LAURA BARGE/ Post Production Supervision team NICOLÁS ZARZA, ALBERT MONTERO/ Edit Team JOAO TEIXEIRA, ANA VAZQUEZ, JULIÁN LEMA/ Creative box TESEO CUADRENY, JOSEP SOLÉ BLASI, VICTOR MACARULLA, CARLA AMAT, ARNAU AIZPITARTE, LLUIS SUASI, SERGIO ALCALÁ/ Music DANI TRUJILLO, HEREN OFFICIAL/ Sound design DANI TRUJILLO
"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.
"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.
"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.
"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.
We follow the new all electric Porsche Macan through a vibrant city. The rhythm of the vehicle and the beat of the city harmonize and show the Macon from its best side.
"Change Your Look, Not Your Style."This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to excite new target groups, in addition to existing customers, about the Macan and the Porsche brand, while also making it clear to current Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism. With the new Macan, Porsche has further enhanced the brand, as this modern, progressive product campaign clearly shows. The campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change.
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