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Eco Hustler - HOOK LINE AND SINKER - Oceans Activist Tackles M&S On Dodgy Salmon -
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Food Underwater Celebrity Endorsement Director Online Mag Film

New push from broad alliance of scientists, activists, community groups and NGOs calls for M&S to ‘come clean about the damage caused by farmed salmon’ and ratchets up pressure on salmon industry’s shocking practices and supermarkets’ labelling.     “This is not just any smoked salmon. This is responsibly-sourced smoked salmon from a fancy supermarket …” So begins a cheeky and subversive spoof advert released today from campaigners ramping up their efforts to rein in the factory salmon-farming industry.   This punchy 90-second video, produced by Ecohustler Magazine, targets supermarkets that aggressively market farmed salmon to consumers as an ethical option—because it avoids wild stocks—when it actually takes up to 200 wild caught fish to feed one farmed salmon.    The short video stars oceans campaigner, author, TV presenter and founder of City to Sea - Natalie Fée. At the beginning of the video she appears like a typical TV model - tempted by the sultry marketing of a major brand. At the end she pushes the salmon away and declares her opposition to such a hugely environmentally damaging product.   Petition targets Marks and Spencer   Farmed salmon is Marks & Spencer’s ‘most important seafood raw material by both volume and value,’ using 10,000 tonnes of Scottish farmed salmon per year.    The supermarket specifically emphasizes the quality and sustainability of their products and all its salmon is labelled “responsibly sourced” despite the increasingly well documented impacts of open-cage factory-farming in Scotland.   Factory salmon farms in Scotland have mortality rates of up to 20%—way beyond what would be tolerated on land. Those animals that do survive live lives of unimaginable torment: often plagued with disease and sea-lice parasites.   The petition, hosted on 38 Degrees, can be found here - https://you.38degrees.org.uk/petitions/come-clean-about-the-damage-caused-by-your-farmed-salmon   Matt Mellen, the Editor of Ecohustler, who set up the petition says -    “At a time when so many of us are seeking to lessen our environmental impact it is totally irresponsible and wrong for a trusted brand such as Marks and Spencer to market factory-farmed salmon as an ethical and sustainable (“responsible”) option.    Given the immense harm this industry does both to coastal ecosystems both in Scotland and beyond, these products should come with a warning label. Instead consumers are being told they are ok to eat.   We urge anyone who shares these concerns to sign our petition calling on Marks and Spencer to come clean about the impacts of their farmed salmon.”   Growing awareness of issues facing our oceans   The general public is increasingly aware of the perilous state of our oceans and how important it is for collective human behaviour to change. Netflix recently released the documentary Seaspiracy which explores the impact of overfishing on ocean ecosystems. The documentary specifically looked at both Scottish salmon farming and also the mislabelling of fish products by retailers.    Natalie Fée, star of the video says:    “In our busy lives, we generally don’t have the time or inclination to research everything we eat and buy, and nor should we have to. Our supermarkets should practice genuine transparency when it comes to the labelling and sustainability of their products and our government should legislate these kinds of claims. Until that day, avoiding farmed salmon and signing our petition are two ways you can take action today to bring about the changes we need to see.”   Salmon farming and whales   The video was made with the support of Mirthquake Foundation - a charity that explores the human connection with cetaceans.    Napier Marten, CEO, says -    “Mirthquake fully endorses Ecohustler’s position. Wild salmon, a cetacean staple, are diminishing in number as diseased farm stock escape and breed with wild salmon. The impact of salmon farming practices on both cetaceans and humans, as well as many other species, is demonstrable and considerable.   Operators of Scottish salmon farms have clearly put faith in veterinary science while operating in a benign, perhaps toothless, regulatory environment. In circumstances where operators are plainly failing to meet the challenge of keeping farms clean and sustainable, shareholders, managers, scientific advisers and consumers would all do well to consider whether ever-cheaper, tasteless and medicated salmon should continue to be eaten let alone produced.”  The petition is here - https://you.38degrees.org.uk/petitions/come-clean-about-the-damage-caused-by-your-farmed-salmon

Eco Hustler - HOOK LINE AND SINKER - Oceans Activist Tackles M&S On Dodgy Salmon -
show info
Food Underwater Celebrity Endorsement Director Online Mag Film

New push from broad alliance of scientists, activists, community groups and NGOs calls for M&S to ‘come clean about the damage caused by farmed salmon’ and ratchets up pressure on salmon industry’s shocking practices and supermarkets’ labelling.     “This is not just any smoked salmon. This is responsibly-sourced smoked salmon from a fancy supermarket …” So begins a cheeky and subversive spoof advert released today from campaigners ramping up their efforts to rein in the factory salmon-farming industry.   This punchy 90-second video, produced by Ecohustler Magazine, targets supermarkets that aggressively market farmed salmon to consumers as an ethical option—because it avoids wild stocks—when it actually takes up to 200 wild caught fish to feed one farmed salmon.    The short video stars oceans campaigner, author, TV presenter and founder of City to Sea - Natalie Fée. At the beginning of the video she appears like a typical TV model - tempted by the sultry marketing of a major brand. At the end she pushes the salmon away and declares her opposition to such a hugely environmentally damaging product.   Petition targets Marks and Spencer   Farmed salmon is Marks & Spencer’s ‘most important seafood raw material by both volume and value,’ using 10,000 tonnes of Scottish farmed salmon per year.    The supermarket specifically emphasizes the quality and sustainability of their products and all its salmon is labelled “responsibly sourced” despite the increasingly well documented impacts of open-cage factory-farming in Scotland.   Factory salmon farms in Scotland have mortality rates of up to 20%—way beyond what would be tolerated on land. Those animals that do survive live lives of unimaginable torment: often plagued with disease and sea-lice parasites.   The petition, hosted on 38 Degrees, can be found here - https://you.38degrees.org.uk/petitions/come-clean-about-the-damage-caused-by-your-farmed-salmon   Matt Mellen, the Editor of Ecohustler, who set up the petition says -    “At a time when so many of us are seeking to lessen our environmental impact it is totally irresponsible and wrong for a trusted brand such as Marks and Spencer to market factory-farmed salmon as an ethical and sustainable (“responsible”) option.    Given the immense harm this industry does both to coastal ecosystems both in Scotland and beyond, these products should come with a warning label. Instead consumers are being told they are ok to eat.   We urge anyone who shares these concerns to sign our petition calling on Marks and Spencer to come clean about the impacts of their farmed salmon.”   Growing awareness of issues facing our oceans   The general public is increasingly aware of the perilous state of our oceans and how important it is for collective human behaviour to change. Netflix recently released the documentary Seaspiracy which explores the impact of overfishing on ocean ecosystems. The documentary specifically looked at both Scottish salmon farming and also the mislabelling of fish products by retailers.    Natalie Fée, star of the video says:    “In our busy lives, we generally don’t have the time or inclination to research everything we eat and buy, and nor should we have to. Our supermarkets should practice genuine transparency when it comes to the labelling and sustainability of their products and our government should legislate these kinds of claims. Until that day, avoiding farmed salmon and signing our petition are two ways you can take action today to bring about the changes we need to see.”   Salmon farming and whales   The video was made with the support of Mirthquake Foundation - a charity that explores the human connection with cetaceans.    Napier Marten, CEO, says -    “Mirthquake fully endorses Ecohustler’s position. Wild salmon, a cetacean staple, are diminishing in number as diseased farm stock escape and breed with wild salmon. The impact of salmon farming practices on both cetaceans and humans, as well as many other species, is demonstrable and considerable.   Operators of Scottish salmon farms have clearly put faith in veterinary science while operating in a benign, perhaps toothless, regulatory environment. In circumstances where operators are plainly failing to meet the challenge of keeping farms clean and sustainable, shareholders, managers, scientific advisers and consumers would all do well to consider whether ever-cheaper, tasteless and medicated salmon should continue to be eaten let alone produced.”  The petition is here - https://you.38degrees.org.uk/petitions/come-clean-about-the-damage-caused-by-your-farmed-salmon

Eco Hustler - HOOK LINE AND SINKER - Oceans Activist Tackles M&S On Dodgy Salmon -
show info
Food Underwater Celebrity Endorsement Director Online Mag Film

New push from broad alliance of scientists, activists, community groups and NGOs calls for M&S to ‘come clean about the damage caused by farmed salmon’ and ratchets up pressure on salmon industry’s shocking practices and supermarkets’ labelling.     “This is not just any smoked salmon. This is responsibly-sourced smoked salmon from a fancy supermarket …” So begins a cheeky and subversive spoof advert released today from campaigners ramping up their efforts to rein in the factory salmon-farming industry.   This punchy 90-second video, produced by Ecohustler Magazine, targets supermarkets that aggressively market farmed salmon to consumers as an ethical option—because it avoids wild stocks—when it actually takes up to 200 wild caught fish to feed one farmed salmon.    The short video stars oceans campaigner, author, TV presenter and founder of City to Sea - Natalie Fée. At the beginning of the video she appears like a typical TV model - tempted by the sultry marketing of a major brand. At the end she pushes the salmon away and declares her opposition to such a hugely environmentally damaging product.   Petition targets Marks and Spencer   Farmed salmon is Marks & Spencer’s ‘most important seafood raw material by both volume and value,’ using 10,000 tonnes of Scottish farmed salmon per year.    The supermarket specifically emphasizes the quality and sustainability of their products and all its salmon is labelled “responsibly sourced” despite the increasingly well documented impacts of open-cage factory-farming in Scotland.   Factory salmon farms in Scotland have mortality rates of up to 20%—way beyond what would be tolerated on land. Those animals that do survive live lives of unimaginable torment: often plagued with disease and sea-lice parasites.   The petition, hosted on 38 Degrees, can be found here - https://you.38degrees.org.uk/petitions/come-clean-about-the-damage-caused-by-your-farmed-salmon   Matt Mellen, the Editor of Ecohustler, who set up the petition says -    “At a time when so many of us are seeking to lessen our environmental impact it is totally irresponsible and wrong for a trusted brand such as Marks and Spencer to market factory-farmed salmon as an ethical and sustainable (“responsible”) option.    Given the immense harm this industry does both to coastal ecosystems both in Scotland and beyond, these products should come with a warning label. Instead consumers are being told they are ok to eat.   We urge anyone who shares these concerns to sign our petition calling on Marks and Spencer to come clean about the impacts of their farmed salmon.”   Growing awareness of issues facing our oceans   The general public is increasingly aware of the perilous state of our oceans and how important it is for collective human behaviour to change. Netflix recently released the documentary Seaspiracy which explores the impact of overfishing on ocean ecosystems. The documentary specifically looked at both Scottish salmon farming and also the mislabelling of fish products by retailers.    Natalie Fée, star of the video says:    “In our busy lives, we generally don’t have the time or inclination to research everything we eat and buy, and nor should we have to. Our supermarkets should practice genuine transparency when it comes to the labelling and sustainability of their products and our government should legislate these kinds of claims. Until that day, avoiding farmed salmon and signing our petition are two ways you can take action today to bring about the changes we need to see.”   Salmon farming and whales   The video was made with the support of Mirthquake Foundation - a charity that explores the human connection with cetaceans.    Napier Marten, CEO, says -    “Mirthquake fully endorses Ecohustler’s position. Wild salmon, a cetacean staple, are diminishing in number as diseased farm stock escape and breed with wild salmon. The impact of salmon farming practices on both cetaceans and humans, as well as many other species, is demonstrable and considerable.   Operators of Scottish salmon farms have clearly put faith in veterinary science while operating in a benign, perhaps toothless, regulatory environment. In circumstances where operators are plainly failing to meet the challenge of keeping farms clean and sustainable, shareholders, managers, scientific advisers and consumers would all do well to consider whether ever-cheaper, tasteless and medicated salmon should continue to be eaten let alone produced.”  The petition is here - https://you.38degrees.org.uk/petitions/come-clean-about-the-damage-caused-by-your-farmed-salmon