‘It’s good to be back!’ – this is the key overall message of the two campaigns for brand name sport shoes from Europe’s largest shoe retailer. With WELCOME Sarah Connor, DEICHMANN greets the pop icon, making her return to the stage after the Corona break a central topic. WELCOME Back to School celebrates the magic of a new beginning as we return to familiar surroundings and rituals.

“We need life around us, need to do what we love so that we can be happy and be who we are. The new campaign is a big ‘Welcome’ to everything we have missed so much,” says Marcel Nawrath, Head of Global Creation & Brand Management at DEICHMANN.

“Sarah Connor is a magnificent and famous pop star, but still very down-to-earth. Even more so, her lightness, joy, and how she’s always brimming with energy are contagious and a great match! We couldn’t imagine a better testimonial for our Adidas shoes,” Sabine Zantis, Chief Marketing Officer DEICHMANN, is delighted to tell us.



The WELCOME Back to School spot with the campaign slogan ‘Love the shoe and the price’ depicts the classic start of day of a family – a day full of momentum. “We wanted to emphasize how close we are to our customers and that we love to be part of their lives and day-to-day with our shoes. It was important to us to show a new, positive perspective of familiar and daily routines. For the characters shown, personality and authenticity were important to us,” Marcel Nawrath explains, “After all, we do have the best styles for every day.”



The creative vision of Marcel Nawrath, Head of Global Creation & Brand Management at DEICHMANN, was realized with Bemo Lundgren from B33M Studio and Director Giada Bossi. Responsible for production was BWGTBLD Berlin with Julian Holland as Executive Producer and Nina Klein as Producer. Director of the campaign film was Giada Bossi, DOP was Jacob Møller and the photographer was Camilla Armbrust. The team of Sarah Connor is made up of Frank Wilde (styling), Reza (hair & makeup), and Tricia Le Hanne (makeup artist). The media agency in charge was Mediaplus Media 1 GmbH & Co. KG.
03.08.2022 show complete article

Actor Tom Wlaschiha became famous across the globe through his role in the iconic series ‘Game of Thrones’. Portrait & celebrity specialist Peter RIGAUD c/o SHOTVIEW met up with the charismatic and simpatico hit export from Germany at Sella Berlin for the cover spread in ZOO MAGAZINE Anniversary Issue # 75 (styling: Davor Jelusic, hair & makeup @gabriellemiaou).
30.06.2022 show complete article

‘AN ODE TO NUDE’ is the name of the ongoing project by Caroline Mackintosh, for which she photographs nude bodies far from body shaming and perfection mostly in nature.

Shotview tells us : “Her photographs capture the subject with the most delicate and intimate lens. Filled with rawness and vulnerability, Caroline’s work is an ode to freedom. Her inclusivity and aesthetic is meaningful – she finds a way to depict women’s empowerment and body positivity in the most organic way. With her intelligence and sensitivity, Caroline is able to produce beautiful and touching images that catch the viewer’s attention like no other.”

Caroline Mackintosh is a South African artist, who was born and raised in Cape Town. Her love of photography already began at an early age. With her father’s camera, she captured her family exhibitions into the African animal kingdom. Over time, this passion has developed more in the direction of people and landscapes. Today, Caroline travels the world, always in search of new adventures and inspirations. Her greatest interest is in the human figure and its juxtaposition with nature.
30.06.2022 show complete article