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featured by basics berlin : The HYPOVEREINSBANK X MENNEKES CORPORATE campaign - with set design by Kathleen c/o BASICS.BERLIN 

“If you connect things the smart way, NOTHING will separate you from success.” Peter Rigaud c/o SHOTVIEW A.M. photographed Christopher Mennekes and his famous connector for the HypoVereinsbank x Mennekes corporate campaign. The smart set design for the campaign motifs was in the hands of Kathleen c/o BASICS.BERLIN.

The mobility transition is about to enter the hottest phase: from 2035, no new cars that are built with a combustion engine and emit carbon dioxide will be permitted in the EU. Then, if all goes according to plan, millions of EVs will be whizzing silently up and down roads between Brussels, Bucharest, and Barcelona. And millions of these battery-powered vehicles are going to need to juice up at a charging station, column or wallbox – that has green power.

The connector, used umpteen millions of times for the charging sockets of electric vehicles, was designed and manufactured in accordance with the requirements of international standard IEC 62196 and is categorized as part of the Type 2 charging system. Politicians, the EU and industry experts have long since dubbed the robust blue and black plastic plug the ‘Menneke connector’ or simply ‘Mennekes’. The engineers from the medium-sized company MENNEKES came up with the design – and they nailed it.

Brussels has meanwhile declared the Type 2 connectors, manufactured in Germany’s southern Sauerland region, standard for the EU-wide charging infrastructure – making MENNEKES one of the most important drivers of the global mobility transition. 

Reason enough for a HYPOVEREINSBANK x MENNEKES corporate campaign!


CREDITS
HypoVereinsbank x Mennekes – corporate campaign
Set Design: Kathleen
Photographer: Peter Rigaud
Client: HypoVereinsbank
Production: Shotview, Rollercoaster Production

 
26.08.2024 show complete article

 

MERCEDES-BENZ CLE campaign by director & transportation photographer Emir HAVERIC c/o SHOTVIEW on GoSee

Desire unfolds. Experience the symbiosis of powerful dynamics paired with elegant top-down driving pleasure at a breathtaking level in the all-new MERCEDES-BENZ CLE CABRIOLET. Specialized in cars and fashion, Photographer and Director EMIR HAVERIC staged the luxurious model in an eye-catching campaign.

Emir Haverić is based in Hamburg and Berlin – but his work takes him to all corners of the globe. His style of photography can be described as classic with a clear and strong contemporary perspective, defined by a less-is-more aesthetic. As a photographer and director, Emir Haverić works with both stills and motion – shooting a wide variety of commercials alongside his portfolio shows, editorial and personal work or even a few quite impressive paintings.

Emir’s work has brought him Gold at the One Show, the Effie Awards and ADC Germany. Plus, he has been on the shortlist at the Cannes Film Festival and a finalist of the New York Photo Festival.

His clients include Acura, Alpine, Audi, Belfor, BMW, Citroën, Elle, Ford, Hyundai, KIA, Granini, Lexus, Mini, Microsoft, Mercedes-Benz, Nissan, Nascar, Opel, Porsche, Renault, Seat, Smart, Spread Magazine, Volkswagen, and Wallpaper.
 
22.08.2024 show complete article

 

DOUGLAS SINGLES’ DAY SPOT by Director Katia Wik – with makeup and hair by Anna SADAMORI and Melisande PAGE, both c/o SHOTVIEW

Inspired by Black Friday in America, Chinese multibillionaire Jack Ma, the founder of Alibaba, was looking for a similar day suitable for an annually recurring promotional sale. He ultimately chose the 11th day of the 11th month, i.e., 11 November of each year, the day with the most ones in it, making it the ideal number for marketing purposes and the definitive number for his Singles’ Day shopping event – which took place for the first time in 2009.

For the DOUGLAS SINGLES’ DAY SPOT by Director Katia Wik, Anna SADAMORI and Melisande PAGE - both c/o SHOTVIEW - were responsible for makeup and hair.

 
22.08.2024 show complete article