Team:
Director and Photographer: Christoph Siegert                                                                                  
Agency: modus Werbung, Hamburg
Client: W. L. Gore & Associates GmbH

The modus agency in Hamburg commissioned Christoph to realize a photo campaign and two accompanying films for their client W. L. Gore & Associates GmbH (GORE-TEX).
The workwear with arc-fault protection was to be staged authentically and in a real working environment. The challenge was to present an ordinary work situation in an extraordinary way. In addition, very similar visual languages and looks had to be created for film and photo motifs in order to establish a consistent campaign look.