News // 25 News by Stanley's Post Ltd
Horse racing is Britain's second-biggest spectator sport, yet concerns about horse welfare pose the greatest threat to social acceptance of the sport and are a major obstacle to its continued growth. As part of this fundamental shift in values, Great British Racing, the British Horseracing Authority, and the sport's Horse Welfare Board joined forces in 2023 to find an agency to help racing address these challenges.
BMB was appointed in December 2023 to develop a new creative platform for the sport as a whole and, beyond, a new organizational vision centered on openness, trust, and transparency regarding horse welfare. The Grand National '25 campaign artwork shown here was finalized by STANLEY'S POST.
The Grand National is the most famous and richest horse race in the United Kingdom. It is one of the highest-stakes and best-paying races in the world. The race has often been criticized for its dangerousness to horses and riders. The race is usually held on a Saturday (usually the first) in April at Aintree racecourse near Liverpool.
BMB's creative approach, HorsePWR, reverses the notion of animal welfare concerns as a barrier to participation in horse racing by encouraging discussion and transparency in this area. Building on the public's love of animals and admiration for sportsmanship and athletes, HorsePWR instead uses positive welfare communication to inspire people to participate in the sport. The acronym PWR – purpose, welfare, responsibility – embodies the campaign's core pillars: purpose, welfare, and responsibility.
The core campaign content directs readers to the new destination platform HorsePWR.co.uk, designed by BMB. The website brings together all the key information on horse welfare in one place – easy to find, easy to read – with facts, data, and answers to questions.
“Driving trust around such an emotive topic was an exciting and challenging brief to receive, but that’s where BMB excels. This campaign for British racing has been grounded in the facts around racehorse welfare, whilst also celebrating the supreme athleticism of Thoroughbred horses. This beautiful work has been created to help racing switch the narrative to awe and admiration, whilst also inviting questions and fostering a deeper understanding of racing’s commitment to the wellbeing of these animals.”Jason Cobbold, CEO BMB
GoSee : HorsePWR.co.uk
19.03.2025
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One of the all-time tennis greats is retiring - and NIKE is celebrating him ! We are of course talking about Rafa aka Rafael Nadal. Rafael Nadal has been a member of the Nike sports squad since he was 13 years old. He has won two Olympic gold medals and 22 Grand Slam tournaments, including a record-breaking 14 titles in Paris alone, which will probably make him the king of the red clay forever.
Put it all on the line for one more win .... - The world celebrates Rafael Nadal. The motif for the farewell to the living legend who brought so much emotion to the court throughout his life was photographed by Elina Kechicheva for Nike and Wieden + Kennedy. Post-production was handled by STANLEY'S POST, London.
Rafa has been in the top 10 of the world rankings for more than 17 consecutive years, including more than four years as world number 1. He played over 1,500 official matches alone and has inspired generations of tennis fans.
“Rafa has been the perfect representative for the brand. He's embodied our mentality to never give up and is maybe the most ferocious competitor that's ever lived.” Nike co-founder & Chairman Emeritus Phil Knight and continues: “The thing I remember most about Rafa is the expression on his face when he'd get down - he'd twist his mouth and his eyes would narrow, and you would say to yourself, 'Oh, look out, he's put his game face on.'. You could always see that tenacity. When he hit a forehand, the ball changed shape, he'd hit it so hard. And no one was going to outlast him in a five-set match. He was always fun to watch, and he was never out of a match.” Greatness. It only takes everything.
In November 2024, Mallorca-born Rafael Nadal ended his career at the Davis Cup in Malaga. Rafael Nadal has since set up his own tennis academy with a sports center and museum in his hometown of Manacor. He lives with his family in the Mallorcan town of Porto Cristo, Mallorca.
CREDITS
NIKE | RAFA LEGACY x STANLEY'S POST
Advertising Agency Wieden + Kennedy
Post Production Stanley's Post Ltd
Photographer Elina Kechicheva
25.11.2024
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Did you know that alcohol has a role in one out of four unintentional drownings in the UK? For the campaign presented here, MALIBU teamed up with the Royal Life Saving Society UK as well as diver and Olympic athlete Tom Daley to promote responsible drinking.
Jenny Brough photographed the campaign, of course, with exceptional athlete, father, and knitting artist Tom Daley. It was post-produced by STANLEY’S POST.
“As part of Malibu’s commitment to responsible drinking, we’ve teamed up with the Royal Life Saving Society UK as well as diver (and knitter extraordinaire) Tom Daley to raise awareness of the risks associated with drinking and going into the water. To launch this initiative, we’ve created a fab awareness campaign that includes an iconic line of knitted beachwear featuring a very important message: Don’t Drink and Dive!” MALIBU.
The complete collection was available for purchase at ‘Made with Love by Tom Daley’ – with all proceeds donated to RLSS UK. But what can we say – unfortunately, the capsule collection is already sold out.
Thomas Robert ‘Tom’ Daley OBE (born on 21 May 1994 in Plymouth, England) is a former British diver, specialized in the 10m platform event. An LGBTQ+ activist, he garnered additional fame for his knitting skills as well as for his positive view on the important things in life.
GoSee: bytomdaley.com & dontdrinkanddive.com
CREDITS
Malibu X Tom Daley | Don’t Drink and Dive
Advertising Agency Wieden+Kennedy
Post Stanley’s Post Ltd
Photographer Jenny Brough
04.09.2024
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