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news | 05.12.2023
Free, mobile, sustainable – Torsten KLINKOW c/o SEVERIN WENDELER photographs the OPEL Rocks-e for McCann Velocity
Clean, clever, cool, … The Opel Rocks-e stands for sustainable urban mobility (SUM) – and that already at age fifteen. The micro-mobile for inner-city traffic sporting a stylish design is emissions-free and has space for two.
Torsten KLINKOW c/o SEVERIN WENDELER photographed the little mobility wiz for the agency McCann Velocity and the client Opel.
The car is designed for short distances; it’s only half as long as a midsize car – so it fits into the smallest parking spaces. A turning radius of 7.2 meters means the tiniest Opel is extremely maneuverable. And minimalism is the name of the game for the engine, too : So that the Rocks-e can already be driven by fifteen-year-olds with an AM driver’s license, its top speed is 45 km/h. By the way, the micro-mobile is equipped with storage areas and not a classic trunk.
Since November, 2021, the Opel Rocks-e is available online for customers to order, or they can stop by carefully selected Opel dealerships to see it up close. The Opel Rocks-e was designed by the carmaker headquartered in Rüsselsheim to take a load off city traffic – and help teenagers get the first car of their own as early as fifteen. The electric cube is already available starting at € 7,990.
GoSee : opel.de & severinwendeler.com
- Company: Severin Wendeler
news | 05.12.2023
‘Welcome to Beyond’ – the new MERCEDES-MAYBACH EQS SUV photographed by Ole WESTERMANN c/o WILDFOXRUNNING for Antoni
“From mystical to adventurous and iconic. Meet a few of the heroes starring in our new brand campaign for @mercedesmaybach,” is how the agency Antoni presents the eye-catching campaign for the elegant Mercedes Maybach EQS SUV, which was photographed in Bucharest by Ole WESTERMANN c/o WILDFOXRUNNING. The show car of Virgil Abloh and Gorden Wagener has done nothing less than re-contextualize a traditionally urban luxury brand within a distinctly off-road environment.
“The result is a campaign that breathes new magic into the myth of this fascinating brand. Our focus is on the single most iconic moment : The moment you enter a Maybach. In our campaign, this moment is staged full of vivid imagination in iconic and visually stunning imagery. The campaign was launched with our brand-new tagline : Welcome to Beyond.” Antoni tells us.
The motifs were created in parallel to the video shoot with Tempomedia and Director Saad Moosajee (Exec. CDs: Damon Aval & Christopher Hoene; CDs: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg; Senior AD: Gustavo Sato; and Creative Production: Marjorie Jorrot & Aras Sehatkar). Post production of the stills campaign was in the hands of RECOM.
GoSee : wildfoxrunning.com & antoni.de/case/welcome-to-beyond
- Company: WILDFOX RUNNING
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