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Flowing fabrics, new colors, cuts and patterns are combined to create a composition marking a new beginning – perfect for the multifaceted spring season. The KaDeWe Group presents the CGI-supported Spring campaign ‘Symphony of Euphoria’. The 34 campaign motifs in the CG natural worlds were photographed in LA by artist duo Synchrodogs c/o SHOTVIEW. RETOUCHED was in charge of post production.
The KaDeWe Group wants to kick off the new season in its department stores with a visually stunning start. The campaign, with its hyperreal worlds ‘Sky & Air’, ‘Sun’, ‘Flowers & Plants’, and ’Water’, pays homage to the creative power of nature in bloom. “Euphoria is the feeling of awakening and renewal. A metaphor for a time of transformation and growth, surrounded by blossoming nature and its elements. For the campaign, we staged the highlights of the new collections in spring-like, artificial CG nature and plant worlds more euphoric than we could have ever imagined.”
Chosen for the campaign...